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dc.contributor.authorKidd, Chloeen_US
dc.contributor.authorLoxton, Natalieen_US
dc.date.accessioned2019-05-29T12:39:16Z
dc.date.available2019-05-29T12:39:16Z
dc.date.issued2018en_US
dc.identifier.issn0031-9384en_US
dc.identifier.doi10.1016/j.physbeh.2018.02.030en_US
dc.identifier.urihttp://hdl.handle.net/10072/381277
dc.description.abstractThe current study aimed to identify how underlying individual differences increases vulnerability to television food advertising. In particular, this study examined how reward sensitivity, a biologically-based predisposition to approach rewards (such as appetitive foods) in the environment, influenced participants' vulnerability to television food advertising and subsequent food consumption. Ninety-eight participants were randomly assigned to a cue condition (food cues versus non-food cues) and then viewed a 30 min documentary interrupted by advertising featuring a mix of food and neutral advertising (food cue condition) or only neutral advertising (non-food cue condition). Participants' reward sensitivity, approach motivation measured as urge to eat, and food consumption were recorded. Moderated mediation regression analyses revealed the positive association between reward sensitivity and food consumption was mediated by an increase in urge to eat, but only when participants were exposed to food advertising. These findings suggest heightened reward sensitivity, exposure to appetitive food cues, and approach motivation are key interacting mechanisms that may lead to maladaptive eating behaviours.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherElsevieren_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofpagefrom276en_US
dc.relation.ispartofpageto282en_US
dc.relation.ispartofjournalPhysiology & Behavioren_US
dc.relation.ispartofvolume188en_US
dc.subject.fieldofresearchMedical Physiology not elsewhere classifieden_US
dc.subject.fieldofresearchBiological Sciencesen_US
dc.subject.fieldofresearchMedical and Health Sciencesen_US
dc.subject.fieldofresearchcode111699en_US
dc.subject.fieldofresearchcode06en_US
dc.subject.fieldofresearchcode11en_US
dc.titleJunk food advertising moderates the indirect effect of reward sensitivity and food consumption via the urge to eaten_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Articlesen_US
dc.type.codeC - Journal Articlesen_US
dcterms.licensehttp://creativecommons.org/licenses/by-nc-nd/4.0/en_US
dc.description.versionPost-printen_US
gro.rights.copyright© 2018 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.en_US
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