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  • Consumer ethics, religiosity, and consumer social responsibility: are they related?

    Author(s)
    Arli, Denni
    Tjiptono, Fandy
    Griffith University Author(s)
    Arli, Denni
    Year published
    2018
    Metadata
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    Abstract
    Purpose: In the past few years, companies have made significant contributions towards Corporate Social Responsibilities (CSR) as a strategy to improve business image. Nonetheless, many of these strategies have been unsuccessful because companies have failed to recognise the importance of consumers’ ethical beliefs and their religiosity in forming their perception towards CSR. Thus, the purpose of this study is to explore the level of importance of consumers’ ethical beliefs and social responsibilities (CnSR) and to examine the impact of consumers’ religiosity and ethical beliefs on CnSR. Design/methodology/approach: Data ...
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    Purpose: In the past few years, companies have made significant contributions towards Corporate Social Responsibilities (CSR) as a strategy to improve business image. Nonetheless, many of these strategies have been unsuccessful because companies have failed to recognise the importance of consumers’ ethical beliefs and their religiosity in forming their perception towards CSR. Thus, the purpose of this study is to explore the level of importance of consumers’ ethical beliefs and social responsibilities (CnSR) and to examine the impact of consumers’ religiosity and ethical beliefs on CnSR. Design/methodology/approach: Data were derived from a sample of undergraduate and postgraduate students at three large universities (i.e. one public and two private universities) in Yogyakarta, Indonesia (N = 416). Indonesia is the largest Muslim population in the world. Findings: 7The study found that consumers value social responsibilities differently and that not all dimensions are important. Moreover, consumer ethical beliefs and religiosity significantly influence CnSR. The results of this study will contribute to the debate on consumer ethics and social responsibility research. Research limitations/implications: The current study has some limitations which, in turn, provide avenues for future research. The research context (one city in one country) may limit its generalizability. Future studies may focus on more cities and/or cross-country sections (developed versus developing countries) as well as use non-student populations. Practical implications: Companies operating in Indonesia need to respect and value religiosity in Indonesia. Collaborating with a faith-based institution may help improve the effectiveness of CSR programmes launched by companies.
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    Journal Title
    Social Responsibility Journal
    Volume
    14
    Issue
    2
    DOI
    https://doi.org/10.1108/SRJ-03-2016-0036
    Subject
    Sociology not elsewhere classified
    Business and Management
    Policy and Administration
    Sociology
    Publication URI
    http://hdl.handle.net/10072/381499
    Collection
    • Journal articles

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