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dc.contributor.authorSzablewska, Natalia
dc.contributor.authorKubacki, Krzysztof
dc.date.accessioned2019-07-11T03:00:52Z
dc.date.available2019-07-11T03:00:52Z
dc.date.issued2018
dc.identifier.issn1524-5004
dc.identifier.doi10.1177/1524500418771611
dc.identifier.urihttp://hdl.handle.net/10072/381525
dc.description.abstractThis study aims to systematically identify and review studies on anti-human trafficking campaigns published in peer-reviewed journals to determine the extent to which such campaigns have been critically and rigorously evaluated so as to guide future policies and practice in this area and to identify the main characteristics, problems, and challenges associated with the campaigns in the identified studies. This systematic literature review identified 16 studies that have assessed anti-human trafficking campaigns but found that none of these included outcome, process, or impact evaluations. As identified in our study, anti-human trafficking campaigns tend to rely on advertising techniques to target vulnerable groups and the wider public, with the primary aim of informing and educating. Further, a thematic analysis of the studies identified problems in eight areas that require attention in the future development of anti-human trafficking campaigns: stereotyping, compounding human trafficking with migration, conflating prostitution with human trafficking, sexualization/erotization of women, victimization, role of anti-human trafficking organizations, data shortcomings, and oversimplification of human trafficking. Studies presenting the results of evaluations of social marketing anti-human trafficking campaigns are urgently needed to show which social marketing tools work and to provide an evidence base for future campaigns.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSage Publications
dc.publisher.placeUnited States
dc.relation.ispartofpagefrom104
dc.relation.ispartofpageto122
dc.relation.ispartofissue2
dc.relation.ispartofjournalSocial Marketing Quarterly
dc.relation.ispartofvolume24
dc.subject.fieldofresearchHealth services and systems
dc.subject.fieldofresearchPublic health
dc.subject.fieldofresearchcode4203
dc.subject.fieldofresearchcode4206
dc.subject.keywordsHuman trafficking
dc.subject.keywordsTrafficking in persons
dc.subject.keywordsCampaigns
dc.subject.keywordsSocial marketing
dc.subject.keywordsSystematic literature review
dc.titleAnti-Human Trafficking Campaigns: A Systematic Literature Review
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionAccepted Manuscript (AM)
gro.rights.copyrightSzablewska, N. & Kubacki, K., Anti-Human Trafficking Campaigns: A Systematic Literature Review, Social Marketing Quarterly, Vol. 24(2) 104-122. © The Author(s) 2018. Reprinted by permission of SAGE Publications.
gro.hasfulltextFull Text
gro.griffith.authorKubacki, Krzysztof


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