• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Journal articles
    • View Item
    • Home
    • Griffith Research Online
    • Journal articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • Heterogeneity of sport event volunteer motivations: A segmentation approach

    Thumbnail
    View/Open
    KimPUB6001.pdf (1.360Mb)
    File version
    Accepted Manuscript (AM)
    Author(s)
    Kim, Eunjung
    Fredline, Liz
    Cuskelly, Graham
    Griffith University Author(s)
    Cuskelly, Graham
    Fredline, Liz D.
    Kim, Eunjung
    Year published
    2018
    Metadata
    Show full item record
    Abstract
    This study identifies specific sport event volunteer motivations, and then segments sport event volunteers based on their motivations. It investigates the distinct features of four motivational clusters in terms of their socio-demographics, their volunteering-related experiences, and the type of sport event at which they volunteered. The data comprises a sample of 337 volunteers from three sport events in Queensland. The Volunteer Motivation Scale for International Sporting Events (VMS-ISE) questionnaire is used and data are analyzed using exploratory factor analysis and hierarchical cluster analysis on standardized variables. ...
    View more >
    This study identifies specific sport event volunteer motivations, and then segments sport event volunteers based on their motivations. It investigates the distinct features of four motivational clusters in terms of their socio-demographics, their volunteering-related experiences, and the type of sport event at which they volunteered. The data comprises a sample of 337 volunteers from three sport events in Queensland. The Volunteer Motivation Scale for International Sporting Events (VMS-ISE) questionnaire is used and data are analyzed using exploratory factor analysis and hierarchical cluster analysis on standardized variables. Chi-square tests are then undertaken to explore relationships with other variables. The results indicate that motivations differ among the four main groups identified. Event organizers will be able to use this understanding of differing motivations to develop more effective volunteer management strategies.
    View less >
    Journal Title
    Tourism Management
    Volume
    68
    DOI
    https://doi.org/10.1016/j.tourman.2018.04.004
    Copyright Statement
    © 2018 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence (http://creativecommons.org/licenses/by-nc-nd/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
    Subject
    Commercial services
    Marketing
    Tourism
    Tourism not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/381637
    Collection
    • Journal articles

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E
    • TEQSA: PRV12076

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander