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dc.contributor.authorKhoo-Lattimore, C
dc.contributor.authorPrayag, G
dc.contributor.authorDisegna, M
dc.date.accessioned2019-05-29T13:13:44Z
dc.date.available2019-05-29T13:13:44Z
dc.date.issued2019
dc.identifier.issn0047-2875
dc.identifier.doi10.1177/0047287518778154
dc.identifier.urihttp://hdl.handle.net/10072/381645
dc.description.abstractSegmenting the motivation of travelers using the push and pull framework remains ubiquitous in tourism. This study segments the girlfriend getaway (GGA) market on motivation (push) and accommodation (pull) attributes and identifies relationships between these factors. Using a relatively novel clustering algorithm, the Fuzzy C-Medoids clustering for fuzzy data (FCM-FD), on a sample of 749 women travelers, three segments (Socializers, Enjoyers, and Rejoicers) are uncovered. The results of a multinomial fractional model show relationships between the clusters of motivation and accommodation attributes as well as sociodemographic characteristics. The research highlights the importance of using a gendered perspective in applying well established motivation models such as the push and pull framework. The findings have implications for both destination and accommodation management.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherSage Publications
dc.publisher.placeUnited States
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto19
dc.relation.ispartofjournalJournal of Travel Research
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150699
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleMe, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Data
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionPost-print
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© 2018 The Authors. Me, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Data, Journal of Travel Research, June 2018. Reprinted by permission of SAGE Publications.
gro.hasfulltextFull Text
gro.griffith.authorKhoo-Lattimore, Catheryn S.


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