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dc.contributor.authorKhoo-Lattimore, Catherynen_US
dc.contributor.authorPrayag, Girishen_US
dc.contributor.authorDisegna, Martaen_US
dc.date.accessioned2019-05-29T13:13:44Z
dc.date.available2019-05-29T13:13:44Z
dc.date.issued2018en_US
dc.identifier.issn0047-2875en_US
dc.identifier.doi10.1177/0047287518778154en_US
dc.identifier.urihttp://hdl.handle.net/10072/381645
dc.description.abstractSegmenting the motivation of travelers using the push and pull framework remains ubiquitous in tourism. This study segments the girlfriend getaway (GGA) market on motivation (push) and accommodation (pull) attributes and identifies relationships between these factors. Using a relatively novel clustering algorithm, the Fuzzy C-Medoids clustering for fuzzy data (FCM-FD), on a sample of 749 women travelers, three segments (Socializers, Enjoyers, and Rejoicers) are uncovered. The results of a multinomial fractional model show relationships between the clusters of motivation and accommodation attributes as well as sociodemographic characteristics. The research highlights the importance of using a gendered perspective in applying well established motivation models such as the push and pull framework. The findings have implications for both destination and accommodation management.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherSage Publicationsen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofpagefrom1en_US
dc.relation.ispartofpageto19en_US
dc.relation.ispartofjournalJournal of Travel Researchen_US
dc.subject.fieldofresearchTourism not elsewhere classifieden_US
dc.subject.fieldofresearchTourismen_US
dc.subject.fieldofresearchMarketingen_US
dc.subject.fieldofresearchcode150699en_US
dc.subject.fieldofresearchcode1506en_US
dc.subject.fieldofresearchcode1505en_US
dc.titleMe, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Dataen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Articlesen_US
dc.type.codeC - Journal Articlesen_US
dc.description.versionPost-printen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyright© 2018 The Authors. Me, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Data, Journal of Travel Research, June 2018. Reprinted by permission of SAGE Publications.en_US
gro.hasfulltextFull Text
gro.griffith.authorKhoo-Lattimore, Catheryn S.


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