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  • How do young Chinese friendship groups make travel decisions? A content and interaction process analysis

    Author(s)
    Song, Hanqun
    Wang, Ying
    Sparks, Beverley A
    Griffith University Author(s)
    Sparks, Beverley A.
    Year published
    2018
    Metadata
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    Abstract
    Young Chinese tourists form an increasingly important market and they tend to travel in small friendship or family groups. This study examines how young Chinese friendship groups (aged between 18 and 35 years) make travel decisions. Using the observation approach, this study observes the group travel decision-making process of 10 small groups. Issues such as activity, cost, travel timing, transportation, climate, safety, and distance, were found to determine destination choice. The role and function of verbal and non-verbal behaviors in influencing group decision-making were also investigated. This study contributes to both ...
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    Young Chinese tourists form an increasingly important market and they tend to travel in small friendship or family groups. This study examines how young Chinese friendship groups (aged between 18 and 35 years) make travel decisions. Using the observation approach, this study observes the group travel decision-making process of 10 small groups. Issues such as activity, cost, travel timing, transportation, climate, safety, and distance, were found to determine destination choice. The role and function of verbal and non-verbal behaviors in influencing group decision-making were also investigated. This study contributes to both general group interaction literature and tourism literature.
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    Journal Title
    Journal of Travel and Tourism Marketing
    Volume
    35
    Issue
    6
    DOI
    https://doi.org/10.1080/10548408.2017.1421117
    Subject
    Commercial services
    Marketing
    Tourism
    Tourism not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/381702
    Collection
    • Journal articles

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