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dc.contributor.authorMirehie, Monaen_US
dc.contributor.authorGibson, Heatheren_US
dc.contributor.authorKhoo-Lattimore, Catherynen_US
dc.contributor.authorPrayag, Girishen_US
dc.date.accessioned2019-05-29T13:13:28Z
dc.date.available2019-05-29T13:13:28Z
dc.date.issued2018en_US
dc.identifier.issn1936-8623en_US
dc.identifier.doi10.1080/19368623.2018.1448314en_US
dc.identifier.urihttp://hdl.handle.net/10072/381819
dc.description.abstractGirlfriend getaways (GGA) have grown in popularity over the past decade. Researchers have examined the motivations and experiences of women taking these trips, but have paid little attention to their hospitality needs outside of Asia. The purpose of this study was to examine the hospitality needs and preferences of U.S. GGA participants. A sample of 328 women who had taken a GGA completed an online survey on Amazon Mechanical Turk. Results revealed that the main reasons for taking a GGA were to spend quality time with friends/relatives, a break from routine, or to celebrate a special occasion predominantly in the beach or urban locations. Irrespective of trip purpose, cleanliness and safety were important attributes. GGA participants pursuing quality time rated communications and hotel core provisions as important. Preferences for three types of hotel (budget, mid-range, luxury) were examined for differences. Cleanliness, general safety, and communications were rated important irrespective of hotel type. Implications for hotels wishing to attract GGAs are discussed.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherTaylor & Francisen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofpagefrom811en_US
dc.relation.ispartofpageto832en_US
dc.relation.ispartofissue7en_US
dc.relation.ispartofjournalJournal of Hospitality Marketing and Managementen_US
dc.relation.ispartofvolume27en_US
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchCommercial Servicesen_US
dc.subject.fieldofresearchMarketingen_US
dc.subject.fieldofresearchcode150599en_US
dc.subject.fieldofresearchcode1504en_US
dc.subject.fieldofresearchcode1505en_US
dc.titleAn exploratory study of hospitality needs and preferences of U.S. Girlfriend Getawaysen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Articlesen_US
dc.type.codeC - Journal Articlesen_US
gro.hasfulltextNo Full Text


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