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dc.contributor.authorMirehie, Mona
dc.contributor.authorGibson, Heather J
dc.contributor.authorKhoo-Lattimore, Catheryn
dc.contributor.authorPrayag, Girish
dc.date.accessioned2019-06-19T13:10:37Z
dc.date.available2019-06-19T13:10:37Z
dc.date.issued2018
dc.identifier.issn1936-8623
dc.identifier.doi10.1080/19368623.2018.1448314
dc.identifier.urihttp://hdl.handle.net/10072/381819
dc.description.abstractGirlfriend getaways (GGA) have grown in popularity over the past decade. Researchers have examined the motivations and experiences of women taking these trips, but have paid little attention to their hospitality needs outside of Asia. The purpose of this study was to examine the hospitality needs and preferences of U.S. GGA participants. A sample of 328 women who had taken a GGA completed an online survey on Amazon Mechanical Turk. Results revealed that the main reasons for taking a GGA were to spend quality time with friends/relatives, a break from routine, or to celebrate a special occasion predominantly in the beach or urban locations. Irrespective of trip purpose, cleanliness and safety were important attributes. GGA participants pursuing quality time rated communications and hotel core provisions as important. Preferences for three types of hotel (budget, mid-range, luxury) were examined for differences. Cleanliness, general safety, and communications were rated important irrespective of hotel type. Implications for hotels wishing to attract GGAs are discussed.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherTaylor & Francis
dc.publisher.placeUnited States
dc.relation.ispartofpagefrom811
dc.relation.ispartofpageto832
dc.relation.ispartofissue7
dc.relation.ispartofjournalJournal of Hospitality Marketing and Management
dc.relation.ispartofvolume27
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleAn exploratory study of hospitality needs and preferences of U.S. Girlfriend Getaways
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorKhoo-Lattimore, Catheryn S.


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