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dc.contributor.authorRiot, Caroline
dc.contributor.authorKennelly, Millicent
dc.contributor.authorHill, Brad
dc.contributor.authorTrenberth, Linda
dc.contributor.editorDavid Hassan
dc.date.accessioned2019-01-29T01:08:04Z
dc.date.available2019-01-29T01:08:04Z
dc.date.issued2018
dc.identifier.isbn9781351967280
dc.identifier.doi10.4324/9781315265476-1
dc.identifier.urihttp://hdl.handle.net/10072/382109
dc.description.abstractSport has become a significant global industry. As Westerbeek and Smith (2003) point out and is discussed in this collection, the sport market is a truly global market driven by the universal nature of sport competition. The worldwide appeal of sport and the age of television (Wolfe, Meenaghan and O’Sullivan, 2002) have created the basis for commercially exploiting the global market that sport represents and that has been expanded as television and retail global sports brands have been developed. The emergence of the major commercial potential of sport has been in many respects, according to Meenaghan et al. (2002), a function of the parallel symbiotic relationships of sport and sponsorship and sport and the media (Boyle and Haynes, 2009). The attempted takeover of Manchester United by BSkyB in 1998 highlighted how sport and particularly football has become increasingly commercialised. Football easily wins the global supremacy in sport.
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited Kingdom
dc.relation.ispartofbooktitleManaging Sport Business: An Introduction (2nd edition)
dc.relation.ispartofchapter1
dc.relation.ispartofpagefrom3
dc.relation.ispartofpageto21
dc.subject.fieldofresearchSport and leisure management
dc.subject.fieldofresearchcode350405
dc.titleThe sport business industry in the twenty-first century
dc.typeBook chapter
dc.type.descriptionB2 - Chapters (Other)
dc.type.codeB - Book Chapters
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.hasfulltextNo Full Text
gro.griffith.authorRiot, Caroline J.
gro.griffith.authorHill, Brad A.
gro.griffith.authorKennelly, Millicent P.


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