Travel Dispersal of Chinese Visitors in Queensland: A comparative analysis

Abstract

Tourist dispersal is responsible for the distribution of tourism revenue and promotes exposure of regional centres that are outside the major gateways. In the context of Australia, travel dispersal is particularly relevant as the country has only a few international gateway cities, leaving many regionals centres without an equitable opportunity to compete for tourist dollars. Research specific to tourist dispersal in Queensland is still under-developed, especially regarding the Chinese market, one of the fastest growing international markets in Australia. Based on 819 surveys carried out with overseas passengers at Brisbane Airport, this paper aims to identify the overall travel dispersal patterns of international visitors in Queensland and identify the differences between the Chinese market and other international tourist markets in Queensland.