Instagram and Art Gallery Visitors: Aesthetic experience, space, sharing and implications for educators
Author(s)
Suess, Adam
Griffith University Author(s)
Year published
2018
Metadata
Show full item recordAbstract
Instagram is one of the world’s most popular social media applications. For art galleries it is an important tool for promotion, marketing, interaction, participation and the enhancing of the visitor experience. For arts educators it is an opportunity to broaden the participation of people wanting to learn through art, and to consider how Instagram may contribute to an art gallery based learning program. There is limited research about the use of Instagram by visitors to an art gallery and the role it plays in their experience. This article is drawn from a research study into the use of Instagram by visitors to the Gerhard ...
View more >Instagram is one of the world’s most popular social media applications. For art galleries it is an important tool for promotion, marketing, interaction, participation and the enhancing of the visitor experience. For arts educators it is an opportunity to broaden the participation of people wanting to learn through art, and to consider how Instagram may contribute to an art gallery based learning program. There is limited research about the use of Instagram by visitors to an art gallery and the role it plays in their experience. This article is drawn from a research study into the use of Instagram by visitors to the Gerhard Richter exhibition at the Queensland Gallery of Modern Art (14 October 2017 – 4 February 2018). The research project, which was informed by spatial theory, found that the use of Instagram at the gallery engaged visitors in a manner that transcended the physical space and extended their aesthetic experience. This finding is significant for arts educators seeking to engage students through social media during visits to art exhibitions.
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View more >Instagram is one of the world’s most popular social media applications. For art galleries it is an important tool for promotion, marketing, interaction, participation and the enhancing of the visitor experience. For arts educators it is an opportunity to broaden the participation of people wanting to learn through art, and to consider how Instagram may contribute to an art gallery based learning program. There is limited research about the use of Instagram by visitors to an art gallery and the role it plays in their experience. This article is drawn from a research study into the use of Instagram by visitors to the Gerhard Richter exhibition at the Queensland Gallery of Modern Art (14 October 2017 – 4 February 2018). The research project, which was informed by spatial theory, found that the use of Instagram at the gallery engaged visitors in a manner that transcended the physical space and extended their aesthetic experience. This finding is significant for arts educators seeking to engage students through social media during visits to art exhibitions.
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Journal Title
Australian Art Education
Volume
39
Issue
1
Subject
Creative Arts, Media and Communication Curriculum and Pedagogy
Curriculum and Pedagogy
Art Theory and Criticism
Visual Arts and Crafts
Instagram
Aesthetic experience
Art education
Gerhard Richter
Queensland Gallery of Modern Art
Sharing
Space