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dc.contributor.authorKim, Aise Kyoungjin
dc.contributor.authorCoghlan, Alexandra
dc.date.accessioned2019-05-29T12:44:52Z
dc.date.available2019-05-29T12:44:52Z
dc.date.issued2018
dc.identifier.issn1083-5423
dc.identifier.doi10.3727/108354218X15143857349503
dc.identifier.urihttp://hdl.handle.net/10072/382789
dc.description.abstractWith the growing emphasis on sustainable tourism, visitor management practices such as interpretation have played an important role in achieving the multiple goals of tourism—both enhancing tourist satisfaction and fostering proenvironmental behavior. Yet previous research reveals contradictory results of interpretation effectiveness on environmental conservation outcomes. This study attempts to explain some of those contradictions by separating out general from site-specific proenvironmental behavioral intentions. This study also offers a conceptual and methodological basis for distinguishing interrelationships between interpretation and three antecedents of proenvironmental behavior, including specific environmental attitude, tourist satisfaction, and two types of behavioral intentions. Self-completed surveys were used at an Australian iconic nature-based attraction, the Great Barrier Reef. The findings highlight that interpretation has both a direct and an indirect relationship (through the mediating factors of visitor satisfaction and environmental attitude) to proenvironmental behavioral intentions. Furthermore, interpretation is more likely to be associated with site-specific proenvironmental behaviors than general ones. The results have implications for the use of interpretation as a visitor management strategy, for behavioral change in environmental practices, and for tourist experience enhancement.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherCOGNIZANT COMMUNICATION CORP
dc.relation.ispartofpagefrom77
dc.relation.ispartofpageto91
dc.relation.ispartofissue1
dc.relation.ispartofjournalTOURISM ANALYSIS
dc.relation.ispartofvolume23
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1506
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.titlePROMOTING SITE-SPECIFIC VERSUS GENERAL PROENVIRONMENTAL BEHAVIORAL INTENTIONS: THE ROLE OF INTERPRETATION
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorCoghlan, Alexandra


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