Chinese Travelers' Group Decision-making

Abstract

This study investigates Chinese travelers' group decision-making. Small groups were recruited to participate in a simulated travel decision-making task where each group selected either an international destination or a domestic destination for the group vacation. This study examines travelers' group decision-making from the content (i.e., topics) and the process (i.e., verbal and nonverbal interaction process) perspectives. Analysis of the content of group discussions reveals 12 key topics. Participants' verbal behaviors are analyzed following Bales' Interaction Process Analysis, and nonverbal behaviors are examined based on seven nonverbal displays. This study provides insights into understanding group travel decision-making among Chinese travelers.