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dc.contributor.authorBraczkowski, Alexander
dc.contributor.authorHolden, Matthew H
dc.contributor.authorO'Bryan, Christopher
dc.contributor.authorChoi, Chi-Yeung
dc.contributor.authorGan, Xiaojing
dc.contributor.authorBeesley, Nicholas
dc.contributor.authorGao, Yufang
dc.contributor.authorAllan, James
dc.contributor.authorTyrrell, Peter
dc.contributor.authorStiles, Daniel
dc.contributor.authorBrehony, Peadar
dc.contributor.authorMeney, Revocatus
dc.contributor.authorBrink, Henry
dc.contributor.authorTakashina, Nao
dc.contributor.authorLin, Ming-Ching
dc.contributor.authorLin, Hsien-Yung
dc.contributor.authorRust, Niki
dc.contributor.authorSalmo, Severino G
dc.contributor.authorWatson, James EM
dc.contributor.authorKahumbu, Paula
dc.contributor.authorMaron, Martine
dc.contributor.authorPossingham, Hugh P
dc.contributor.authorBiggs, Duan
dc.date.accessioned2019-07-05T12:31:26Z
dc.date.available2019-07-05T12:31:26Z
dc.date.issued2018
dc.identifier.issn0888-8892
dc.identifier.doi10.1111/cobi.13097
dc.identifier.urihttp://hdl.handle.net/10072/383296
dc.description.abstractRecent increases in ivory poaching have depressed African elephant populations. Successful enforcement has led to ivory stockpiling. Stockpile destruction is becoming increasingly popular, and most destruction has occurred in the last 5 years. Ivory destruction is intended to send a strong message against ivory consumption, both in promoting a taboo on ivory use and catalyzing policy change. However, there has been no effort to establish the distribution and extent of media reporting on ivory destruction events globally. We analyzed media coverage of the largest ivory destruction event in history (Kenya, 30 April 2016) across 11 nation states connected to ivory trade. We used an online‐media crawling tool to search online media outlets and subjected 5 of the largest print newspapers (by circulation) in 5 nations of interest to content analysis. Most online news on the ivory burn came from the United States (81% of 1944 articles), whereas most of the print news articles came from Kenya (61% of 157 articles). Eighty‐six to 97% of all online articles reported the burn as a positive conservation action, whereas 4–50% discussed ivory burning as having a negative impact on elephant conservation. Most articles discussed law enforcement and trade bans as effective for elephant conservation. There was more relative search interest globally in the 2016 Kenyan ivory burn than any other burn in 5 years. Ours is the first attempt to track the reach of media coverage relative to an ivory burn and provides a case study in tracking the effects of a conservation‐marketing event.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherWILEY
dc.relation.ispartofpagefrom765
dc.relation.ispartofpageto773
dc.relation.ispartofissue4
dc.relation.ispartofjournalCONSERVATION BIOLOGY
dc.relation.ispartofvolume32
dc.subject.fieldofresearchEnvironmental sciences
dc.subject.fieldofresearchBiological sciences
dc.subject.fieldofresearchAgricultural, veterinary and food sciences
dc.subject.fieldofresearchcode41
dc.subject.fieldofresearchcode31
dc.subject.fieldofresearchcode30
dc.titleReach and messages of the world's largest ivory burn
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionAccepted Manuscript (AM)
gro.rights.copyright© 2018 Society for Conservation Biology. This is the peer reviewed version of the following article: Reach and messages of the world's largest ivory burn, Conservation Biology, Volume 32, Issue 4, which has been published in final form at https://doi.org/10.1111/cobi.13097. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving (http://olabout.wiley.com/WileyCDA/Section/id-828039.html)
gro.hasfulltextFull Text
gro.griffith.authorBraczkowski, Alexander


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