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dc.contributor.authorRundle-Thiele, Sharyn
dc.contributor.authorDavid, Patricia
dc.contributor.authorWillmott, Taylor
dc.contributor.authorPang, Bo
dc.contributor.authorEagle, Lynne
dc.contributor.authorHay, Rachel
dc.date.accessioned2019-06-27T12:30:40Z
dc.date.available2019-06-27T12:30:40Z
dc.date.issued2019
dc.identifier.issn0267-257X
dc.identifier.doi10.1080/0267257X.2018.1559871
dc.identifier.urihttp://hdl.handle.net/10072/383320
dc.description.abstractEnvironmental, health, and social change is complex and frequently is framed as a problem(s) to be solved. This framing focuses effort on delivery of solutions designed to change systemic environmental, health, and social problems. Theory, an organising framework for effort, remains under-utilised in behavioural and social sciences. An individual psychological lens dominates and emphasis is placed on explaining and predicting individual behaviour and not behavioural change. It is time to break free and deliver frameworks that extend focus beyond individuals to all citizens, and apply new evaluation approaches that assess individual and structural changes. Ten Social Marketing Theory Development Goals (goals) categorised in three groups: (i) research design; (ii) building social marketing theory; and (iii) methodological innovation are outlined to assist social marketers to develop new ways of thinking that will deliver the theory and evidence base needed to outline what practitioners and policy makers should do to effect change.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
dc.relation.ispartofpagefrom160
dc.relation.ispartofpageto181
dc.relation.ispartofissue1-2
dc.relation.ispartofjournalJOURNAL OF MARKETING MANAGEMENT
dc.relation.ispartofvolume35
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.titleSocial marketing theory development goals: an agenda to drive change
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2018 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 08/01/2019, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2018.1559871
gro.hasfulltextFull Text
gro.griffith.authorWillmott, Taylor J.
gro.griffith.authorRundle-Thiele, Sharyn
gro.griffith.authorPang, Bo
gro.griffith.authorTavares de Lima David, Patricia


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