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  • The Influence of Travelers' Satisfaction with Destination Tertiary Services on Loyalty

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    Nunkoo177063.pdf (55.09Kb)
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    Author(s)
    Teeroovengadum, Viraiyan
    Seetanah, Boopen
    Nunkoo, Robin
    Griffith University Author(s)
    Nunkoo, Robin
    Year published
    2018
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    Abstract
    This article investigates the influence of travelers' satisfaction with a destination's tertiary support services on their loyalty behavior, conceptualized as revisit intention. The study is based on data collected from 1,721 travelers to Mauritius. To have a better understanding of the influence of travelers' satisfaction with tertiary support services available at the destination on their loyalty behavior, we develop two Probit models. To control for other factors that may affect the decision of tourists to revisit Mauritius as a destination, other potential determinants of revisit intention were also included in the ...
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    This article investigates the influence of travelers' satisfaction with a destination's tertiary support services on their loyalty behavior, conceptualized as revisit intention. The study is based on data collected from 1,721 travelers to Mauritius. To have a better understanding of the influence of travelers' satisfaction with tertiary support services available at the destination on their loyalty behavior, we develop two Probit models. To control for other factors that may affect the decision of tourists to revisit Mauritius as a destination, other potential determinants of revisit intention were also included in the econometric models. Results suggest that travelers' satisfaction with tertiary support services has a significant influence on their loyalty. In particular, their satisfaction with security services and banking services are the strongest determinant of loyalty.
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    Journal Title
    Tourism Analysis
    Volume
    23
    Issue
    4
    DOI
    https://doi.org/10.3727/108354218X15391984820549
    Copyright Statement
    © 2018 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Commercial services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/383634
    Collection
    • Journal articles

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