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dc.contributor.authorDuan, Bob Yichen
dc.contributor.authorArcodia, Charles
dc.contributor.authorMa, Emily
dc.contributor.authorHsiao, Aaron
dc.date.accessioned2019-07-05T12:32:19Z
dc.date.available2019-07-05T12:32:19Z
dc.date.issued2018
dc.identifier.issn1094-1665
dc.identifier.doi10.1080/10941665.2018.1512506
dc.identifier.urihttp://hdl.handle.net/10072/383810
dc.description.abstractWine tourism in China is an emerging market. This study addresses two research questions: the product offering and the tourist experience in this market. Findings of an exploratory study using netnography were examined by combining product levels theory and the experience economy model. The resulting proposed theoretical framework identified the status of China's wine tourism market as situated in the infancy stage. Results revealed the core product needed more customers’ involvement, and enrichment of the augmented product, to best position the wine destinations. While, enhancing educational, entertainment, and escapist experiences would benefit the whole experiences and increase future loyalty.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
dc.relation.ispartofpagefrom949
dc.relation.ispartofpageto960
dc.relation.ispartofissue10
dc.relation.ispartofjournalASIA PACIFIC JOURNAL OF TOURISM RESEARCH
dc.relation.ispartofvolume23
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode3508
dc.titleUnderstanding wine tourism in China using an integrated product-level and experience economy framework
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorArcodia, Charles
gro.griffith.authorHsiao, Aaron A.


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