With the proliferation of geo-textual objects on the web, extensive efforts have been devoted to improving the efficiency of top-k spatial keyword queries in different settings. However, comparatively much less work has been reported on enhancing the quality and usability of such queries. In this context, we propose means of enhancing the usability of a top-k group spatial keyword query, where a group of users aim to find k objects that contain given query keywords and are nearest to the users. Specifically, when users receive the result of such a query, they may find that one or more objects that they expect to be in the result are in fact missing, and they may wonder why. Specifically, we formalize the why-not query in relation to the top-k group spatial keyword query, called the Why-not Group Spatial Keyword Query (WGSK) that is able to provide a group of users with a more satisfactory query result. We propose a three-phase framework for efficiently computing the WGSK. Extensive experiments with real data offer evidence that the proposed solution excels over baselines with respect to both effectiveness and efficiency.