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dc.contributor.authorMa, Emily
dc.contributor.authorCheng, Mingming
dc.contributor.authorHsiao, Aaron
dc.date.accessioned2019-06-10T01:31:05Z
dc.date.available2019-06-10T01:31:05Z
dc.date.issued2018
dc.identifier.issn0959-6119
dc.identifier.doi10.1108/IJCHM-10-2017-0704
dc.identifier.urihttp://hdl.handle.net/10072/383904
dc.description.abstractPurpose: The study aims to provide a critical review of the origin, development and process of sentiment analysis (SA) and a demonstration for hospitality researchers and students on how to perform SA using a sample study. Design/methodology/approach: A critical review and sample case demonstration approach was applied. The sample study used Leximancer to perform SA using TripAdvisor review data. Findings: A critical evaluation of the most popular SA tools was provided, highlighting their advantages and disadvantages. A step-by-step demonstration with data provided makes it possible for readers to learn this technique at own pace. Originality/value: By providing a critical review of SA supported with a demonstration case study, this study makes a timely contribution for broader awareness and understanding, as well as the application of SA in hospitality.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEMERALD GROUP PUBLISHING LTD
dc.relation.ispartofpagefrom3287
dc.relation.ispartofpageto3308
dc.relation.ispartofissue11
dc.relation.ispartofjournalINTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
dc.relation.ispartofvolume30
dc.subject.fieldofresearchCommercial services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode3504
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode3508
dc.titleSentiment analysis - a review and agenda for future research in hospitality contexts
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorHsiao, Aaron A.


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