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  • Avocadoes and Chinese cuisine

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    Roberts207776.pdf (388.6Kb)
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    Submitted Manuscript (SM)
    Author(s)
    Gomez, E
    Roberts, RE
    Griffith University Author(s)
    Roberts, Robin
    Year published
    2018
    Metadata
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    Abstract
    This paper presents the results of qualitative research undertaken in Singapore with consumers from various Asian ethnic backgrounds, with emphasis on Chinese-ethnic consumers. The study provides an understanding of consumers’ attitudes, behaviours and beliefs towards avocadoes Persea americana). It also presents the results of unstructured interviews conducted with representatives of the food service industry in Singapore. The study found that although avocados are gaining popularity in Asian markets consumption is still relatively low, with only a small portion of consumers purchasing them regularly. Avocados are not popular ...
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    This paper presents the results of qualitative research undertaken in Singapore with consumers from various Asian ethnic backgrounds, with emphasis on Chinese-ethnic consumers. The study provides an understanding of consumers’ attitudes, behaviours and beliefs towards avocadoes Persea americana). It also presents the results of unstructured interviews conducted with representatives of the food service industry in Singapore. The study found that although avocados are gaining popularity in Asian markets consumption is still relatively low, with only a small portion of consumers purchasing them regularly. Avocados are not popular with Chinese consumers, as most find it hard to integrate the fruit in Chinese cooking. Avocados are not commonly used in Asian cuisine and are only used for entertaining guests during gatherings. Furthermore, as avocados are known as ‘butter fruit’ in Chinese, there are misconceptions as to the negative health aspects of the fruit. The Australian avocado industry is taking active steps to gain market access to the expanding Asian consumer market. As the phytosanitary protocol development process is time consuming, costly and resource intensive, the industry needs to ensure that such investment translates into trade success. Understanding consumer’s attitudes and interaction with avocados in the first step to plan market development activities and ensure export success. This study concludes that to increase avocado consumption with consumers from Chinese background, greater awareness of the different uses of avocados is needed and more consumer information is required to dispel any confusion about the health attributes of the fruit.
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    Conference Title
    Acta Horticulturae
    Volume
    1213
    Issue
    1213
    DOI
    https://doi.org/10.17660/actahortic.2018.1213.12
    Copyright Statement
    © 2018 ISHS.This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. The original publication is available at www.actahort.org.
    Subject
    Plant biology
    Horticultural production
    Consumer-oriented product or service development
    Publication URI
    http://hdl.handle.net/10072/383980
    Collection
    • Conference outputs

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