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dc.contributor.authorRoberts, Robin Elaine
dc.contributor.authorSelvanathan, E
dc.contributor.authorBurns, C
dc.contributor.editorRoberts, RE
dc.contributor.editorLayYee, M
dc.contributor.editorNguyen, DD
dc.date.accessioned2019-07-05T12:32:35Z
dc.date.available2019-07-05T12:32:35Z
dc.date.issued2018
dc.identifier.isbn978-94-62612-11-2
dc.identifier.issn0567-7572
dc.identifier.doi10.17660/ActaHortic.2018.1213.2
dc.identifier.urihttp://hdl.handle.net/10072/383982
dc.description.abstractRegional cities in The People’s Republic of China (China) are rapidly becoming a significant market for a range of tropical fruit varieties. There is an increasing importance to Chinese consumers of what they eat and where they shop. Consequently, studies specifically identifying Chinese buyer preferences are needed to aid the success of agri-food expansion opportunities. This study employed an exploratory approach to profile regional Chinese mango buyers using a sample of 1148 consumers. The purpose was to determine consumption frequencies of different socio-demographic groups and to identify mango attributes that buyers perceived as important. The results revealed a dependence on income. Interestingly, many of the socio-demographic factors such as age, gender, education and marital status were not correlated with consumption. Feeling for ripeness was identified as the most important attribute for a mango. Other attributes in order of importance were: colour, smell and amount of blemishes. Regular and occasional buyers shopped at the supermarket for their mangoes and predominantly liked to eat their mango as fresh fruit. A significant number of buyers identified with the mango as a healthy fruit but a lesser number of them would consider the mango for inclusion in recipes or for gift giving. Overall, Chinese buyers presented an encouraging view of mangoes and a sound understanding of the product attributes and intrinsic features
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherActa Horticulturae
dc.relation.ispartofconferencenameAPS 2014
dc.relation.ispartofconferencetitleIII ASIA PACIFIC SYMPOSIUM ON POSTHARVEST RESEARCH, EDUCATION AND EXTENSION: APS2014
dc.relation.ispartofdatefrom2014-12-08
dc.relation.ispartofdateto2014-12-11
dc.relation.ispartoflocationHochiminh City, Vietnam
dc.relation.ispartofpagefrom11
dc.relation.ispartofpageto20
dc.relation.ispartofvolume1213
dc.subject.fieldofresearchPlant biology
dc.subject.fieldofresearchHorticultural production
dc.subject.fieldofresearchConsumer-oriented product or service development
dc.subject.fieldofresearchcode3108
dc.subject.fieldofresearchcode3008
dc.subject.fieldofresearchcode350602
dc.titleAttributes and perceptions: Understanding regional Chinese mango buyers
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeE - Conference Publications
dc.description.versionSubmitted Manuscript (SM)
gro.rights.copyright© 2018 ISHS. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. The original publication is available at www.actahort.org.
gro.hasfulltextFull Text
gro.griffith.authorRoberts, Robin E E.
gro.griffith.authorSelvanathan, Selva A.


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