• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Journal articles
    • View Item
    • Home
    • Griffith Research Online
    • Journal articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • What to expect after the honeymoon: evolutionary psychology of part-time franchising

    Author(s)
    Thaichon, P
    Weaven, S
    Quach, S
    Baker, B
    Frazer, L
    Griffith University Author(s)
    Thaichon, Sara Q.
    Thaichon, Park
    Weaven, Scott K.
    Year published
    2019
    Metadata
    Show full item record
    Abstract
    This study utilises an evolutionary psychology theoretical lens in investigating the motivational incentives governing part-time franchise adoption. Applying a qualitative approach with 26 interviews with part-time franchisees, the study reveals that males and females exhibit no difference in their cognitive abilities including business experience and business acumen. However, there are specific gender-based differences in male and female motivations and expected outcomes from their franchising business due to different areas of adaptive problems that were encountered. Men are more likely to perceive part-time franchising ...
    View more >
    This study utilises an evolutionary psychology theoretical lens in investigating the motivational incentives governing part-time franchise adoption. Applying a qualitative approach with 26 interviews with part-time franchisees, the study reveals that males and females exhibit no difference in their cognitive abilities including business experience and business acumen. However, there are specific gender-based differences in male and female motivations and expected outcomes from their franchising business due to different areas of adaptive problems that were encountered. Men are more likely to perceive part-time franchising as a means of resource and status acquisition, while women are more likely to view it as a means of supplementary income generation whilst providing greater access to work-life flexibility. Based on the findings, we have developed a part-time franchising framework informed by an evolutionary theoretical lens. The results suggest that part-time franchising may offer an adjunct business growth model in many existing franchise systems.
    View less >
    Journal Title
    Journal of Strategic Marketing
    DOI
    https://doi.org/10.1080/0965254X.2019.1570315
    Subject
    Marketing
    Marketing management (incl. strategy and customer relations)
    Publication URI
    http://hdl.handle.net/10072/383990
    Collection
    • Journal articles

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander