dc.contributor.author | Lai, Mun Y | |
dc.contributor.author | Khoo-Lattimore, Catheryn | |
dc.contributor.author | Wang, Ying | |
dc.date.accessioned | 2019-06-18T12:31:08Z | |
dc.date.available | 2019-06-18T12:31:08Z | |
dc.date.issued | 2019 | |
dc.identifier.issn | 1467-3584 | |
dc.identifier.doi | 10.1177/1467358417740763 | |
dc.identifier.uri | http://hdl.handle.net/10072/384700 | |
dc.description.abstract | This study addresses the conceptualization of food image and examines the role food and cuisine play in the formation of destination brand image. By tracing the destination branding literature with a specific focus on image and three components that influence food image formation, the authors map the current state of food image research in tourism. They then provide a dual-perspective review of food image—one that is projected and/or perceived by destination marketers and their food producers and suppliers, and the other a mental representation as perceived by tourists. The evaluation aligns the various dimensions, underlying variables, and indicators of food destination attractiveness as reflected in host–tourist perspectives. The paper offers a comprehensive conceptual framework of food tourism branding and suggests a pathway for future empirical research on destination image and branding. | |
dc.description.peerreviewed | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | SAGE PUBLICATIONS LTD | |
dc.relation.ispartofpagefrom | 238 | |
dc.relation.ispartofpageto | 251 | |
dc.relation.ispartofissue | 2 | |
dc.relation.ispartofjournal | TOURISM AND HOSPITALITY RESEARCH | |
dc.relation.ispartofvolume | 19 | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearchcode | 3506 | |
dc.title | Food and cuisine image in destination branding: Toward a conceptual model | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Khoo, Catheryn S. | |