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dc.contributor.authorLai, Mun Y
dc.contributor.authorKhoo-Lattimore, Catheryn
dc.contributor.authorWang, Ying
dc.date.accessioned2019-06-18T12:31:08Z
dc.date.available2019-06-18T12:31:08Z
dc.date.issued2019
dc.identifier.issn1467-3584
dc.identifier.doi10.1177/1467358417740763
dc.identifier.urihttp://hdl.handle.net/10072/384700
dc.description.abstractThis study addresses the conceptualization of food image and examines the role food and cuisine play in the formation of destination brand image. By tracing the destination branding literature with a specific focus on image and three components that influence food image formation, the authors map the current state of food image research in tourism. They then provide a dual-perspective review of food image—one that is projected and/or perceived by destination marketers and their food producers and suppliers, and the other a mental representation as perceived by tourists. The evaluation aligns the various dimensions, underlying variables, and indicators of food destination attractiveness as reflected in host–tourist perspectives. The paper offers a comprehensive conceptual framework of food tourism branding and suggests a pathway for future empirical research on destination image and branding.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSAGE PUBLICATIONS LTD
dc.relation.ispartofpagefrom238
dc.relation.ispartofpageto251
dc.relation.ispartofissue2
dc.relation.ispartofjournalTOURISM AND HOSPITALITY RESEARCH
dc.relation.ispartofvolume19
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3506
dc.titleFood and cuisine image in destination branding: Toward a conceptual model
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorKhoo, Catheryn S.


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