Qualitative Data Analysis: Exploring Themes, Metaphors and Stories
Author(s)
Cassell, C
Bishop, V
Griffith University Author(s)
Year published
2019
Metadata
Show full item recordAbstract
This paper explores the processes and outcomes of using three different forms of data analytic processes to analyse the same set of qualitative data. The dataset are 24 in‐depth qualitative interviews with taxi drivers about their experiences of dignity at work. To enable an effective comparison of techniques, three types of analysis are used which rely on similar categorisation processes: template analysis; story analysis; and metaphor analysis. In presenting the analysis the aims are to draw attention to the research questions and opportunities for theorising that might be enabled by a given analytic approach and highlight ...
View more >This paper explores the processes and outcomes of using three different forms of data analytic processes to analyse the same set of qualitative data. The dataset are 24 in‐depth qualitative interviews with taxi drivers about their experiences of dignity at work. To enable an effective comparison of techniques, three types of analysis are used which rely on similar categorisation processes: template analysis; story analysis; and metaphor analysis. In presenting the analysis the aims are to draw attention to the research questions and opportunities for theorising that might be enabled by a given analytic approach and highlight some of the rich variety of analytic approaches available to the qualitative management researcher. Hence we offer a novel, empirical account of the practical use of these three approaches with the intention of potentially expanding the analytic toolkit of other qualitative researchers and promoting the use of a range of different forms of qualitative data analysis. It is argued that given the increasing trend towards standardisation in qualitative management research, it is important to promote alternatives within the qualitative researcher's analytic toolkit.
View less >
View more >This paper explores the processes and outcomes of using three different forms of data analytic processes to analyse the same set of qualitative data. The dataset are 24 in‐depth qualitative interviews with taxi drivers about their experiences of dignity at work. To enable an effective comparison of techniques, three types of analysis are used which rely on similar categorisation processes: template analysis; story analysis; and metaphor analysis. In presenting the analysis the aims are to draw attention to the research questions and opportunities for theorising that might be enabled by a given analytic approach and highlight some of the rich variety of analytic approaches available to the qualitative management researcher. Hence we offer a novel, empirical account of the practical use of these three approaches with the intention of potentially expanding the analytic toolkit of other qualitative researchers and promoting the use of a range of different forms of qualitative data analysis. It is argued that given the increasing trend towards standardisation in qualitative management research, it is important to promote alternatives within the qualitative researcher's analytic toolkit.
View less >
Journal Title
European Management Review
Note
This publication has been entered into Griffith Research Online as an Advanced Online Version.
Subject
Business systems in context
Applied economics