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dc.contributor.authorRundle-Thiele, Sharyn
dc.contributor.authorPang, Bo
dc.contributor.authorKnox, Kathy
dc.contributor.authorDavid, Patricia
dc.contributor.authorParkinson, Joy
dc.contributor.authorHussenoeder, Felix
dc.date.accessioned2019-07-11T12:31:50Z
dc.date.available2019-07-11T12:31:50Z
dc.date.issued2019
dc.identifier.issn1448-6563
dc.identifier.doi10.1080/14486563.2019.1599740
dc.identifier.urihttp://hdl.handle.net/10072/385578
dc.description.abstractKoala populations are declining. Conservation of this Australian icon requires a whole of community approach. To effect change, researchers and practitioners must effectively engage the target community, be open to different ways of thinking, and be receptive to new ideas and directions that match the times. This article reports the application of social marketing to decrease dog and koala interactions. A comprehensive program of formative research including a systematic literature review, expert interviews, online surveys and co-design sessions were employed to identify novel ideas and audience-focused strategies that can be applied to reduce dog and koala interactions. Results indicate that dog owners seek a non-koala focussed, dog training program that shows them what to do and a targeted approach alerting them to koala presence in addition to education and awareness efforts favoured by experts. This study indicates the need for more human centred research, which has been absent to date, given identified incongruence between expert and community views. We propose that audience-focused behaviour management strategies will, in turn, increase target audience adoption, campaign reach and promote effective community engagement with programs.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherTaylor & Francis Online
dc.relation.ispartofpagefrom173
dc.relation.ispartofpageto187
dc.relation.ispartofissue2
dc.relation.ispartofjournalAustralasian Journal of Environmental Management
dc.relation.ispartofvolume26
dc.subject.fieldofresearchEnvironmental Sciences
dc.subject.fieldofresearchStudies in Human Society
dc.subject.fieldofresearchcode05
dc.subject.fieldofresearchcode16
dc.titleGenerating new directions for reducing dog and koala interactions: a social marketing formative research study
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionAccepted Manuscript (AM)
gro.description.notepublicThis publication has been entered into Griffith Research Online as an Advanced Online Version.
gro.rights.copyright© 2019 Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in Australasian Journal of Environmental Management (AJEM) on 30 May 2019, available online: https://doi.org/10.1080/14486563.2019.1599740
gro.hasfulltextFull Text
gro.griffith.authorTavares de Lima David, Patricia
gro.griffith.authorRundle-Thiele, Sharyn
gro.griffith.authorPang, Bo
gro.griffith.authorKnox, Kathy L.
gro.griffith.authorParkinson, Joy E.


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