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  • Long-stay tourists: Developing a theory of intercultural integration into the destination neighbourhood

    Author(s)
    Anantamongkolkul, Chidchanok
    Butcher, Ken
    Wang, Ying
    Griffith University Author(s)
    Butcher, Ken J.
    Year published
    2019
    Metadata
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    Abstract
    This study is the first to investigate intercultural behavioural patterns of long-stay tourists in a culturally unfamiliar leisure holiday destination. Information was collected on-site from forty-four tourists from Europe, the U.S and Australia visiting an internationally popular beach destination in Thailand. A novel approach to data collection involved one-to-one interviews triangulated with a set of dyadic interviews to better understand shared travel experiences. Onsite travel behaviour reflected neighbourhood activities rather than tourist behaviour. Four distinct levels of intercultural adaptation strategies were ...
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    This study is the first to investigate intercultural behavioural patterns of long-stay tourists in a culturally unfamiliar leisure holiday destination. Information was collected on-site from forty-four tourists from Europe, the U.S and Australia visiting an internationally popular beach destination in Thailand. A novel approach to data collection involved one-to-one interviews triangulated with a set of dyadic interviews to better understand shared travel experiences. Onsite travel behaviour reflected neighbourhood activities rather than tourist behaviour. Four distinct levels of intercultural adaptation strategies were categorised, ranging from staying in a home comfort zone to adopting the destination as a second home. Classic transaction based marketing strategies for long-stay tourists are inadequate and more attention is needed on destination hospitableness and relationship building.
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    Journal Title
    TOURISM MANAGEMENT
    Volume
    74
    DOI
    https://doi.org/10.1016/j.tourman.2019.03.003
    Subject
    Commercial services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/385593
    Collection
    • Journal articles

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