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  • Face and facework in ethnic Chinese shopping-intensive package tours: Dynamics and outcomes

    Author(s)
    Kwek, Anna
    Wang, Ying
    Weaver, David B
    Griffith University Author(s)
    Wang, Ying
    Kwek, Anna S.
    Weaver, David B.
    Year published
    2019
    Metadata
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    Abstract
    Face is self-reflection through another's gaze, facilitated by face strategies (“facework”) to regulate social dignity. Despite the phenomenal growth of Chinese tourism, the culturally central concepts of face and facework have been investigated mainly as explanations and not as subjects of their own. This study utilises social exchange theory to understand these concepts in a group tour setting, investigating their role in interactions between Chinese diasporic tourists and service intermediaries. Under an interpretive paradigm emphasizing participant observation, findings suggest diverse facework strategies adopted in ...
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    Face is self-reflection through another's gaze, facilitated by face strategies (“facework”) to regulate social dignity. Despite the phenomenal growth of Chinese tourism, the culturally central concepts of face and facework have been investigated mainly as explanations and not as subjects of their own. This study utilises social exchange theory to understand these concepts in a group tour setting, investigating their role in interactions between Chinese diasporic tourists and service intermediaries. Under an interpretive paradigm emphasizing participant observation, findings suggest diverse facework strategies adopted in between- and within-group interactions. The study also identified influencing factors including actor types and background, visibility and persistency of pressure as well as reciprocal compromises.
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    Journal Title
    TOURISM MANAGEMENT
    Volume
    74
    DOI
    https://doi.org/10.1016/j.tourman.2019.04.021
    Subject
    Commercial Services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/385594
    Collection
    • Journal articles

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