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  • De-legitimising complementary medicine: framings of the Friends of Science in Medicine-CAM debate in Australian media reports

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    LEWIS230514.pdf (922.7Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Lewis, M
    Griffith University Author(s)
    Lewis, Monique R.
    Year published
    2019
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    Abstract
    Complementary and alternative medicine (CAM) has developed into a complex and formidable commercial, sociocultural and political force in Australia, and given its influence, it is a relevant subject for scholars, health practitioners, health communicators, journalists, policy-makers, and consumers of healthcare products and services. This research will consider a relative newcomer to the claims-making space about CAM in the Australian health media-scape; the Friends of Science in Medicine (FSM), an activist group of medical practitioners, researchers, and scientists, founded in late 2011. Using content analysis supported by ...
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    Complementary and alternative medicine (CAM) has developed into a complex and formidable commercial, sociocultural and political force in Australia, and given its influence, it is a relevant subject for scholars, health practitioners, health communicators, journalists, policy-makers, and consumers of healthcare products and services. This research will consider a relative newcomer to the claims-making space about CAM in the Australian health media-scape; the Friends of Science in Medicine (FSM), an activist group of medical practitioners, researchers, and scientists, founded in late 2011. Using content analysis supported by NVivo, I searched for articles specifically referring to FSM and measured the patterns and frequencies of media frames, intonation and sources that are featured in Australian mainstream news reports between December 2011 and April 2017. The negative headlining and intonation of reports predominated, along with framing CAM as part of a lucrative, undisciplined and unethical industry as well as an illegitimate healthcare approach, more broadly. The findings offer insight into how journalists respond, replicate or reconstruct the framings that are provided by an influential and elite group of medical practitioners and scientists, and readdresses issues surrounding the need for more critical health reporting in Australia.
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    Journal Title
    Sociology of Health and Illness
    Volume
    41
    Issue
    5
    DOI
    https://doi.org/10.1111/1467-9566.12865
    Copyright Statement
    © 2019 Foundation for the Sociology of Health & Illness. This is the peer reviewed version of the following article: De-legitimising complementary medicine: framings of the Friends of Science in Medicine-CAM debate in Australian media reports, Sociology of Health and Illness, Volume 41, Issue 5, which has been published in final form at https://doi.org/10.1111/1467-9566.12865. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving (http://olabout.wiley.com/WileyCDA/Section/id-828039.html)
    Subject
    Health services and systems
    Public health
    Sociology
    History and philosophy of specific fields
    Publication URI
    http://hdl.handle.net/10072/385890
    Collection
    • Journal articles

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