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dc.contributor.authorGuilding, Christopheren_US
dc.contributor.authorKennedy, Amandaen_US
dc.contributor.authorMcManus, Lisaen_US
dc.contributor.editorProfessor K. S. Chon (University of Houston)en_US
dc.date.accessioned2017-05-03T13:31:30Z
dc.date.available2017-05-03T13:31:30Z
dc.date.issued2001en_US
dc.date.modified2007-03-30T06:09:55Z
dc.identifier.issn10963480en_US
dc.identifier.urihttp://hdl.handle.net/10072/3860
dc.description.abstractIn the context of the accounting, hospitality, and marketing literatures, this article explores the potential of applying novel customer accounting methodologies to hotel management. A review of the accounting literature has revealed little consideration given beyond allocating costs differentially across customers. The restricted nature of this approach is highlighted by considering differences in hotel patrons' purchasing patterns occurring subsequent to the purchase of accommodation. Attention is also drawn to the minimal degree to which accounting commentaries have built on the "relationship marketing" philosophy that has recently commanded much attention in the marketing literature. In light of this philosophy, the notion of customers as assets is promoted and consideration is given to the methodology and implications of valuing customers as assets.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherSage Publicationsen_US
dc.publisher.placeUSAen_US
dc.publisher.urihttp://jht.sagepub.com/cgi/content/abstract/25/2/173en_AU
dc.relation.ispartofpagefrom173en_US
dc.relation.ispartofpageto194en_US
dc.relation.ispartofeditionMayen_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalJournal of Hospitality & Tourism Researchen_US
dc.relation.ispartofvolume25en_US
dc.subject.fieldofresearchcode350601en_US
dc.titleExtending the Boundaries of Customer Accounting: Applications in the Hotel Industryen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyrightCopyright 2001 Sage Publications. Reproduced in accordance with the copyright policy of the publisher. First published in Journal of Hospitality & Tourism Research. This journal is available online: http://jht.sagepub.com/content/vol25/issue2/en_AU
gro.date.issued2001
gro.hasfulltextNo Full Text


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