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  • Physiological and self-report methods to the measurement of emotion in tourism

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    Hadinejad222152.pdf (455.8Kb)
    Author(s)
    Hadinejad, Arghavan
    Moyle, Brent D
    Kralj, Anna
    Scott, Noel
    Griffith University Author(s)
    Kralj, Anna L.
    Hadinejad, Arghavan
    Scott, Noel
    Moyle, Brent D.
    Year published
    2019
    Metadata
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    Abstract
    There is strong growth in research on tourist emotion, with a substantial scholarly debate emerging, surrounding approaches to measurement. Recently objective physiological methods for measurement of emotion have been applied in the tourism field. However, there are few studies which explore the benefits and limitations of applying physiological and self-report methods to measure emotions. This research aims to compare and contrast physiological and self-report methods to assess emotional responses to tourism marketing stimuli where music was manipulated. This research assessed emotional responses from 37 participants to ...
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    There is strong growth in research on tourist emotion, with a substantial scholarly debate emerging, surrounding approaches to measurement. Recently objective physiological methods for measurement of emotion have been applied in the tourism field. However, there are few studies which explore the benefits and limitations of applying physiological and self-report methods to measure emotions. This research aims to compare and contrast physiological and self-report methods to assess emotional responses to tourism marketing stimuli where music was manipulated. This research assessed emotional responses from 37 participants to three tourism advertisements of Iran using four key methods; specifically, FaceReader™, skin conductance, self-report surveys and post hoc interviews. This research found that the light rhythmic music tends to evoke positive emotions and a higher level of emotional arousal in participants than does the traditional Iranian music or a video without music. Physiological and self-report measures of emotional arousal were inconsistent, but both techniques found similar results for assessing the valence of emotions. Thus, results highlight the importance of applying physiological techniques in combination with self-report surveys and post hoc interviews to provide a better and more accurate understanding of emotional experiences.
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    Journal Title
    TOURISM RECREATION RESEARCH
    DOI
    https://doi.org/10.1080/02508281.2019.1604937
    Copyright Statement
    © 2019 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Recreation Research on 02 May 2019, available online: https://doi.org/10.1080/02508281.2019.1604937
    Note
    This publication has been entered into Griffith Research Online as an Advanced Online Version.
    Subject
    Tourism
    Publication URI
    http://hdl.handle.net/10072/386291
    Collection
    • Journal articles

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