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  • The role of entertainment in engagement with climate change

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    Skelly211182.pdf (319.2Kb)
    Author(s)
    Topp, Kieren
    Thai, Michael
    Hryciw, Deanne H
    Griffith University Author(s)
    Skelly, Deanne
    Year published
    2019
    Metadata
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    Abstract
    The blending of entertainment and education is often used as a mechanism for communicating science to the general public. Key to dissemination of scientific information is cognitive engagement of the audience with the content. The authors describe a study investigating the relationship between entertaining videos and cognitive engagement of the viewer on a topic associated with climate change. Two identical videos discussing the science of climate change were created, with one video containing additional content that was entertaining and based on popular cultural references. Viewers completed an online survey (n = 472) and ...
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    The blending of entertainment and education is often used as a mechanism for communicating science to the general public. Key to dissemination of scientific information is cognitive engagement of the audience with the content. The authors describe a study investigating the relationship between entertaining videos and cognitive engagement of the viewer on a topic associated with climate change. Two identical videos discussing the science of climate change were created, with one video containing additional content that was entertaining and based on popular cultural references. Viewers completed an online survey (n = 472) and the data demonstrated that there was no direct link between presentation of the climate change information in an entertaining video and an individual’s level of cognitive engagement with the content. Further, that an indirect link was identified so that perceived entertainment increased cognitive engagement. These findings may be useful for communicators of environmental issues, especially with consideration of the development of the field of edutainment.
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    Journal Title
    Environmental Education Research
    DOI
    https://doi.org/10.1080/13504622.2019.1572072
    Copyright Statement
    © 2019 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Environmental Education Research on 12 Mar 2019, available online: https://doi.org/10.1080/13504622.2019.1572072
    Subject
    Environmental Science and Management
    Curriculum and Pedagogy
    Specialist Studies in Education
    Publication URI
    http://hdl.handle.net/10072/386383
    Collection
    • Journal articles

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