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  • The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model

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    Carlini169571.pdf (473.4Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Carlini, Joan
    Grace, Debra
    France, Cassandra
    Lo Iacono, Joseph
    Griffith University Author(s)
    Grace, Debra A.
    Carlini, Joan
    Year published
    2019
    Metadata
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    Abstract
    Firms are increasingly drawing on corporate social responsibility (CSR) in their employer branding to improve attractiveness and engage current and potential employees, and to ensure consistency in employee brand behaviours. However, there is a dearth of literature synthesising CSR and employer branding research to understand employee engagement with CSR-firms from a branding perspective. In this article, the authors carried out an integrative literature review of CSR and employer branding literatures. Informed by signaling theory, the authors develop a conceptual model of the CSR employer branding process as a cohesive view ...
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    Firms are increasingly drawing on corporate social responsibility (CSR) in their employer branding to improve attractiveness and engage current and potential employees, and to ensure consistency in employee brand behaviours. However, there is a dearth of literature synthesising CSR and employer branding research to understand employee engagement with CSR-firms from a branding perspective. In this article, the authors carried out an integrative literature review of CSR and employer branding literatures. Informed by signaling theory, the authors develop a conceptual model of the CSR employer branding process as a cohesive view from the potential and current employee perspective. Our review highlights the need for firms to achieve CSR consistency in terms of (a) embeddedness of CSR values, and (b) levels of internal CSR. These two factors frame a typology that enable managers to better execute their CSR employer brand identity to achieve favourable results, such
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    Journal Title
    Journal of Marketing Management
    Volume
    35
    Issue
    1-2
    DOI
    https://doi.org/10.1080/0267257X.2019.1569549
    Copyright Statement
    © 2019 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 06 Feb 2019, available online: https://doi.org/10.1080/0267257X.2019.1569549
    Subject
    Business systems in context
    Human resources and industrial relations
    Strategy, management and organisational behaviour
    Commercial services
    Marketing
    Publication URI
    http://hdl.handle.net/10072/386386
    Collection
    • Journal articles

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