Understanding external and cascading benefits for HIV/AIDS control in a subsistence marketplace: Insights from Indonesia

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Author(s)
Arli, Denni
Cadeaux, Jack
Griffith University Author(s)
Year published
2017
Metadata
Show full item recordAbstract
The objectives of this study are (1) to examine user perceptions and preferences toward various HIV/AIDS prevention control products and services and (2) to explore how both perceived likelihood of infection and beliefs about external benefits might distinctively affect intentions to use various HIV/AIDS-prevention goods and services in poor communities. The study compares a sample drawn from a subsistence marketplace (a red-light district in a major city) with one drawn from a relatively non–subsistence marketplace (a university area in the same city) in Indonesia. In spite of significant differences in education, income, ...
View more >The objectives of this study are (1) to examine user perceptions and preferences toward various HIV/AIDS prevention control products and services and (2) to explore how both perceived likelihood of infection and beliefs about external benefits might distinctively affect intentions to use various HIV/AIDS-prevention goods and services in poor communities. The study compares a sample drawn from a subsistence marketplace (a red-light district in a major city) with one drawn from a relatively non–subsistence marketplace (a university area in the same city) in Indonesia. In spite of significant differences in education, income, and sexual activity, the two samples show a surprising degree of similarity in generic positioning maps for the six HIV/AIDS-prevention goods and services. Quite concerning, though, is the finding that in the higher-risk, subsistence setting, individuals actually infected with HIV are less likely to use HIV/AIDS-prevention goods and services than are those who are not infected. The authors review these empirical results in light of (1) theories of external, cascading benefits, and generalized exchange and (2) a theory of subsistence marketplaces in developing economies.
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View more >The objectives of this study are (1) to examine user perceptions and preferences toward various HIV/AIDS prevention control products and services and (2) to explore how both perceived likelihood of infection and beliefs about external benefits might distinctively affect intentions to use various HIV/AIDS-prevention goods and services in poor communities. The study compares a sample drawn from a subsistence marketplace (a red-light district in a major city) with one drawn from a relatively non–subsistence marketplace (a university area in the same city) in Indonesia. In spite of significant differences in education, income, and sexual activity, the two samples show a surprising degree of similarity in generic positioning maps for the six HIV/AIDS-prevention goods and services. Quite concerning, though, is the finding that in the higher-risk, subsistence setting, individuals actually infected with HIV are less likely to use HIV/AIDS-prevention goods and services than are those who are not infected. The authors review these empirical results in light of (1) theories of external, cascading benefits, and generalized exchange and (2) a theory of subsistence marketplaces in developing economies.
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Journal Title
Journal of Public Policy & Marketing
Volume
36
Issue
1
Copyright Statement
© 2017 American Marketing Association. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Subject
Health Promotion
Medical and Health Sciences
Commerce, Management, Tourism and Services
Studies in Human Society
FEMALE SEX WORKERS
HIV-INFECTION
CONDOM USE
NETWORK EXTERNALITIES
EMPIRICAL-ANALYSIS
PUBLIC-POLICY
DRUG-USERS
RISK
AIDS
DETERMINANTS