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  • Understanding external and cascading benefits for HIV/AIDS control in a subsistence marketplace: Insights from Indonesia

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    Arli86631.pdf (926.4Kb)
    Author(s)
    Arli, Denni
    Cadeaux, Jack
    Griffith University Author(s)
    Arli, Denni
    Year published
    2017
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    Abstract
    The objectives of this study are (1) to examine user perceptions and preferences toward various HIV/AIDS prevention control products and services and (2) to explore how both perceived likelihood of infection and beliefs about external benefits might distinctively affect intentions to use various HIV/AIDS-prevention goods and services in poor communities. The study compares a sample drawn from a subsistence marketplace (a red-light district in a major city) with one drawn from a relatively non–subsistence marketplace (a university area in the same city) in Indonesia. In spite of significant differences in education, income, ...
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    The objectives of this study are (1) to examine user perceptions and preferences toward various HIV/AIDS prevention control products and services and (2) to explore how both perceived likelihood of infection and beliefs about external benefits might distinctively affect intentions to use various HIV/AIDS-prevention goods and services in poor communities. The study compares a sample drawn from a subsistence marketplace (a red-light district in a major city) with one drawn from a relatively non–subsistence marketplace (a university area in the same city) in Indonesia. In spite of significant differences in education, income, and sexual activity, the two samples show a surprising degree of similarity in generic positioning maps for the six HIV/AIDS-prevention goods and services. Quite concerning, though, is the finding that in the higher-risk, subsistence setting, individuals actually infected with HIV are less likely to use HIV/AIDS-prevention goods and services than are those who are not infected. The authors review these empirical results in light of (1) theories of external, cascading benefits, and generalized exchange and (2) a theory of subsistence marketplaces in developing economies.
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    Journal Title
    Journal of Public Policy & Marketing
    Volume
    36
    Issue
    1
    DOI
    https://doi.org/10.1509/jppm.15.086
    Copyright Statement
    © 2017 American Marketing Association. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Health Promotion
    Medical and Health Sciences
    Commerce, Management, Tourism and Services
    Studies in Human Society
    FEMALE SEX WORKERS
    HIV-INFECTION
    CONDOM USE
    NETWORK EXTERNALITIES
    EMPIRICAL-ANALYSIS
    PUBLIC-POLICY
    DRUG-USERS
    RISK
    AIDS
    DETERMINANTS
    Publication URI
    http://hdl.handle.net/10072/386558
    Collection
    • Journal articles

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