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  • Measuring perceived beauty of the Great Barrier Reef using eye-tracking technology

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    Connolly246609.pdf (349.7Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Scott, Noel
    Le, Dung
    Becken, Susanne
    Connolly, Rod M
    Griffith University Author(s)
    Connolly, Rod M.
    Becken, Susanne
    Le, Dung T.
    Year published
    2019
    Metadata
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    Abstract
    The purpose of this research is to test the usefulness of eye-tracking in measuring the perceived beauty of photos of the Great Barrier Reef. Eye-tracking is used to measure visual attention (fixation count, fixation duration) to 21 photos ranked in the degree of perceived beauty. Results indicate significant differences in visual attention to ‘beautiful’ and ‘ugly’ photos and a significant correlation between average perceived beauty and attention measures. This study provides evidence that eye-tracking can be used to measure the relative perceived beauty of natural images reflecting the attention given to ‘attractive’ images.The purpose of this research is to test the usefulness of eye-tracking in measuring the perceived beauty of photos of the Great Barrier Reef. Eye-tracking is used to measure visual attention (fixation count, fixation duration) to 21 photos ranked in the degree of perceived beauty. Results indicate significant differences in visual attention to ‘beautiful’ and ‘ugly’ photos and a significant correlation between average perceived beauty and attention measures. This study provides evidence that eye-tracking can be used to measure the relative perceived beauty of natural images reflecting the attention given to ‘attractive’ images.
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    Journal Title
    Current Issues in Tourism
    DOI
    https://doi.org/10.1080/13683500.2019.1626812
    Copyright Statement
    © 2019 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Current Issues in Tourism on 18 Jul 2019, available online: https://doi.org/10.1080/13683500.2019.1626812
    Note
    This publication has been entered into Griffith Research Online as an Advanced Online Version.
    Subject
    Business and Management
    Marketing
    Tourism
    Social Sciences
    Hospitality, Leisure, Sport & Tourism
    Social Sciences - Other Topics
    Aesthetics
    perceived beauty
    Publication URI
    http://hdl.handle.net/10072/386585
    Collection
    • Journal articles

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