Measuring perceived beauty of the Great Barrier Reef using eye-tracking technology

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Accepted Manuscript (AM)
Author(s)
Scott, Noel
Le, Dung
Becken, Susanne
Connolly, Rod M
Year published
2019
Metadata
Show full item recordAbstract
The purpose of this research is to test the usefulness of eye-tracking in measuring the perceived beauty of photos of the Great Barrier Reef. Eye-tracking is used to measure visual attention (fixation count, fixation duration) to 21 photos ranked in the degree of perceived beauty. Results indicate significant differences in visual attention to ‘beautiful’ and ‘ugly’ photos and a significant correlation between average perceived beauty and attention measures. This study provides evidence that eye-tracking can be used to measure the relative perceived beauty of natural images reflecting the attention given to ‘attractive’ images.The purpose of this research is to test the usefulness of eye-tracking in measuring the perceived beauty of photos of the Great Barrier Reef. Eye-tracking is used to measure visual attention (fixation count, fixation duration) to 21 photos ranked in the degree of perceived beauty. Results indicate significant differences in visual attention to ‘beautiful’ and ‘ugly’ photos and a significant correlation between average perceived beauty and attention measures. This study provides evidence that eye-tracking can be used to measure the relative perceived beauty of natural images reflecting the attention given to ‘attractive’ images.
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Journal Title
Current Issues in Tourism
Copyright Statement
© 2019 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Current Issues in Tourism on 18 Jul 2019, available online: https://doi.org/10.1080/13683500.2019.1626812
Note
This publication has been entered into Griffith Research Online as an Advanced Online Version.
Subject
Business and Management
Marketing
Tourism
Social Sciences
Hospitality, Leisure, Sport & Tourism
Social Sciences - Other Topics
Aesthetics
perceived beauty