Host–guest authentication of intangible cultural heritage: a literature review and conceptual model

Abstract

Cultural tourism and intangible cultural heritage (ICH) play a key role in tourism worldwide, and are especially important for communities in developing countries, due to the demand for authentic experiences. This article provides a review of existing literature on the authenticity and authentication of ICH. The review reveals scholarly inquiry has evolved from external-expert ‘cool’ authentication to direct host–guest on-site or ‘hot’ authentication whereby tourists participate in the process of determining authenticity. Further, existing models for authentication of ICH have focused only on either a guest’s or host’s perspectives with little attention to the inevitable mutual interaction of the host and guest in the authentication of ICH. Mutual authentication can enhance the tourist experience and improve community empowerment. This paper develops a conceptual model of the mutual (host–guest) authentication of ICH, incorporating both hosts’ and tourists’ perspectives. The model has application in ICH based tourism and emphasizes power relationships between the host and guest, and community empowerment across political, social, psychological and economic domains. Future research is needed to test and validate this conceptual model.