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dc.contributor.authorSmith, Michael Scott
dc.date.accessioned2019-09-27T01:23:15Z
dc.date.available2019-09-27T01:23:15Z
dc.date.issued2018
dc.identifier.issn1023-9499
dc.identifier.doi10.24135/pjr.v24i2.403
dc.identifier.urihttp://hdl.handle.net/10072/387829
dc.description.abstractAccording to Milliken and Shaw (2012) a surge in illegal rhino poaching in South Africa since 2006 was linked to increasing demand for rhino horn in Vietnam. This article examines one of the key frames, the ‘Voodoo Wildlife Parts’ (VWP) frame, which Environmental Non-Government Organisations (ENGOs) in Vietnam have been using in rhino horn demand reduction media campaigns. The VWP frame emerged from the findings of a research project that investigated the news frames present in the media outputs of seven ENGOs, both local and international, opposing the Illegal Wildlife Trade (IWT) in Vietnam.  This article will briefly outline the four frames that emerged from that research, then discuss the two subthemes of the VWP frame and its scientific basis and the nature of the feedback from journalists and the public that influenced the frame’s production.
dc.description.peerreviewedYes
dc.publisherAuckland University of Technology (AUT) Library
dc.relation.ispartofpagefrom241
dc.relation.ispartofpageto256
dc.relation.ispartofissue2
dc.relation.ispartofjournalPacific Journalism Review : Te Koakoa
dc.relation.ispartofvolume24
dc.subject.fieldofresearchJournalism and Professional Writing
dc.subject.fieldofresearchFilm, Television and Digital Media
dc.subject.fieldofresearchCommunication and Media Studies
dc.subject.fieldofresearchcode1903
dc.subject.fieldofresearchcode1902
dc.subject.fieldofresearchcode2001
dc.titleFraming rhino horn demand reduction in Vietnam: Dismissing medical use as voodoo
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationSmith, MS, Framing rhino horn demand reduction in Vietnam: Dismissing medical use as voodoo, Pacific Journalism Review : Te Koakoa, 24 (2), pp. 241-256
dc.date.updated2019-09-27T01:14:11Z
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© 2018 Pacific Journalism Review. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.hasfulltextFull Text
gro.griffith.authorSmith, Michael


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