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  • Management of immersive heritage tourism experiences: A conceptual model

    Author(s)
    Bec, Alexandra
    Moyle, Brent
    Timms, Ken
    Schaffer, Vikki
    Skavronskaya, Liubov
    Little, Chris
    Griffith University Author(s)
    Moyle, Brent D.
    Year published
    2019
    Metadata
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    Abstract
    There is potential for immersive technology, such as augmented and virtual reality, to create memorable tourism experiences, specifically for heritage tourism. However, there is a lack of conceptual clarity surrounding the management of heritage for memorable tourism experiences. Subsequently, this research note proposes a four-stage conceptual model of heritage preservation for managing heritage into digital tourism experiences. The four stages include the presentation of historical facts; contested heritage; integration of historical facts and contested heritage; and/or an alternate scenario. This research note demonstrates ...
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    There is potential for immersive technology, such as augmented and virtual reality, to create memorable tourism experiences, specifically for heritage tourism. However, there is a lack of conceptual clarity surrounding the management of heritage for memorable tourism experiences. Subsequently, this research note proposes a four-stage conceptual model of heritage preservation for managing heritage into digital tourism experiences. The four stages include the presentation of historical facts; contested heritage; integration of historical facts and contested heritage; and/or an alternate scenario. This research note demonstrates that integrating history with cutting-edge technology in immersive environments has the potential to not only preserve and manage heritage but to enrich the visitor experience and subsequent engagement with history.
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    Journal Title
    Tourism Management
    Volume
    72
    DOI
    https://doi.org/10.1016/j.tourman.2018.10.033
    Subject
    Commercial services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/388009
    Collection
    • Journal articles

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    • Gold Coast
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    First Peoples of Australia
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