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dc.contributor.authorPrentice, Catherine
dc.date.accessioned2019-10-18T01:17:49Z
dc.date.available2019-10-18T01:17:49Z
dc.date.issued2019
dc.identifier.isbn9789811203541
dc.identifier.urihttp://hdl.handle.net/10072/388484
dc.description.abstractThis book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
dc.description.peerreviewedYes
dc.publisherWorld Scientific Publishing Company
dc.publisher.urihttps://www.worldscientific.com/worldscibooks/10.1142/11363
dc.relation.ispartofchapternumbers9
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3506
dc.subject.keywordsBusiness & Economics
dc.titleEmotional Intelligence and Marketing
dc.typeBook
dc.type.descriptionA1 - Books
dcterms.bibliographicCitationPrentice, C, Emotional Intelligence and Marketing, 2019
dc.date.updated2019-10-17T01:43:09Z
dc.description.versionAccepted Manuscript (AM)
gro.rights.copyright© 2019 World Scientific Publishing Co. Pte. Ltd. Reproduced here in accordance with publisher policy. Please refer to the book for the definitive published version.
gro.hasfulltextFull Text
gro.griffith.authorPrentice, Catherine


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