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dc.contributor.authorConnell, Nadine
dc.contributor.editorSchreck, Christopher J
dc.contributor.editorLeiber, Michael J
dc.contributor.editorMiller, Holly Ventura
dc.contributor.editorWelch, Kelly
dc.description.abstractPeer norming, also known as social norming, is a health behavior prevention approach that focuses on correcting individuals' overestimations of unhealthy behaviors. Research has shown that when an individual overestimates their peer's unhealthy behavior, they are more likely to engage in the unhealthy behavior themselves. Social norming approaches often utilize a media campaign or other informational approach to correct misperceptions about peers' behavior in order to encourage positive and prosocial behaviors. There is much research evidence to show that peer norming approaches are effective ways to promote positive behavior, especially with regard to alcohol use.
dc.publisherJohn Wiley & Sons
dc.publisher.placeHoboken, NJ USA
dc.relation.ispartofbooktitleThe Encyclopedia of Juvenile Delinquency and Justice
dc.subject.fieldofresearchCriminological Theories
dc.subject.keywordsSocial Science
dc.titlePeer Norming
dc.typeBook chapter
dc.type.descriptionB2 - Chapters (Other)
dcterms.bibliographicCitationConnell, N, Peer Norming, The Encyclopedia of Juvenile Delinquency and Justice, 2017
gro.hasfulltextNo Full Text
gro.griffith.authorConnell, Nadine M.

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