Predicting intention to recycle on the basis of the theory of planned behaviour
Author(s)
Arli, Denni
Badejo, Abi
Carlini, Joan
France, Cassandra
Jebarajakirthy, Charles
Knox, Kathy
Pentecost, Robin
Perkins, Helen
Thaichon, Park
Sarker, Tapan
Wright, Owen
Griffith University Author(s)
Year published
2019
Metadata
Show full item recordAbstract
Governments worldwide have launched various schemes to promote recycling by individuals, from legislation to voluntary and mandatory policies, waste charging, kerbside collection, waste separation bins, and promotional campaigns. Much remains to be done, however, in terms of understanding the psychological relationships among consumers' attitudes, intentions, and behaviours when it comes to recycling. This study was designed to examine recycling intention through the lens of the theory of planned behaviour (TPB). Using online survey, we recruited participants (n = 827) through an online survey platform (mturk.com). The results ...
View more >Governments worldwide have launched various schemes to promote recycling by individuals, from legislation to voluntary and mandatory policies, waste charging, kerbside collection, waste separation bins, and promotional campaigns. Much remains to be done, however, in terms of understanding the psychological relationships among consumers' attitudes, intentions, and behaviours when it comes to recycling. This study was designed to examine recycling intention through the lens of the theory of planned behaviour (TPB). Using online survey, we recruited participants (n = 827) through an online survey platform (mturk.com). The results show that TPB can predict consumers' intention to recycle. It was further found, however, that attitude towards recycling did not predict intention to recycle. The findings presented here have significant implications for policymakers and practitioners who are interested in inculcating recycling intention and behaviours in members of the public. This study extends the TPB in the context of recycling. There is a need to examine the theories' explanatory power in different research settings and context. Moreover, regulations and policies on recycling continue to evolve. For example, recently in 2018, Australia is banning plastic bag. Consequently, the new policy will affect people's perception towards recycling. Hence, continued research on recycling is needed.
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View more >Governments worldwide have launched various schemes to promote recycling by individuals, from legislation to voluntary and mandatory policies, waste charging, kerbside collection, waste separation bins, and promotional campaigns. Much remains to be done, however, in terms of understanding the psychological relationships among consumers' attitudes, intentions, and behaviours when it comes to recycling. This study was designed to examine recycling intention through the lens of the theory of planned behaviour (TPB). Using online survey, we recruited participants (n = 827) through an online survey platform (mturk.com). The results show that TPB can predict consumers' intention to recycle. It was further found, however, that attitude towards recycling did not predict intention to recycle. The findings presented here have significant implications for policymakers and practitioners who are interested in inculcating recycling intention and behaviours in members of the public. This study extends the TPB in the context of recycling. There is a need to examine the theories' explanatory power in different research settings and context. Moreover, regulations and policies on recycling continue to evolve. For example, recently in 2018, Australia is banning plastic bag. Consequently, the new policy will affect people's perception towards recycling. Hence, continued research on recycling is needed.
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Journal Title
International Journal of Nonprofit and Voluntary Sector Marketing
Note
This publication has been entered into Griffith Research Online as an Advanced Online Version
Subject
Marketing