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  • Predicting intention to recycle on the basis of the theory of planned behaviour

    Author(s)
    Arli, Denni
    Badejo, Abi
    Carlini, Joan
    France, Cassandra
    Jebarajakirthy, Charles
    Knox, Kathy
    Pentecost, Robin
    Perkins, Helen
    Thaichon, Park
    Sarker, Tapan
    Wright, Owen
    Griffith University Author(s)
    Carlini, Joan
    Jebarajakirthy, Charles P.
    Pentecost, Robin
    Perkins, Helen E.
    Year published
    2019
    Metadata
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    Abstract
    Governments worldwide have launched various schemes to promote recycling by individuals, from legislation to voluntary and mandatory policies, waste charging, kerbside collection, waste separation bins, and promotional campaigns. Much remains to be done, however, in terms of understanding the psychological relationships among consumers' attitudes, intentions, and behaviours when it comes to recycling. This study was designed to examine recycling intention through the lens of the theory of planned behaviour (TPB). Using online survey, we recruited participants (n = 827) through an online survey platform (mturk.com). The results ...
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    Governments worldwide have launched various schemes to promote recycling by individuals, from legislation to voluntary and mandatory policies, waste charging, kerbside collection, waste separation bins, and promotional campaigns. Much remains to be done, however, in terms of understanding the psychological relationships among consumers' attitudes, intentions, and behaviours when it comes to recycling. This study was designed to examine recycling intention through the lens of the theory of planned behaviour (TPB). Using online survey, we recruited participants (n = 827) through an online survey platform (mturk.com). The results show that TPB can predict consumers' intention to recycle. It was further found, however, that attitude towards recycling did not predict intention to recycle. The findings presented here have significant implications for policymakers and practitioners who are interested in inculcating recycling intention and behaviours in members of the public. This study extends the TPB in the context of recycling. There is a need to examine the theories' explanatory power in different research settings and context. Moreover, regulations and policies on recycling continue to evolve. For example, recently in 2018, Australia is banning plastic bag. Consequently, the new policy will affect people's perception towards recycling. Hence, continued research on recycling is needed.
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    Journal Title
    International Journal of Nonprofit and Voluntary Sector Marketing
    DOI
    https://doi.org/10.1002/nvsm.1653
    Note
    This publication has been entered into Griffith Research Online as an Advanced Online Version
    Subject
    Marketing
    Publication URI
    http://hdl.handle.net/10072/388767
    Collection
    • Journal articles

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