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  • An exploratory study examining information technology adoption and implementation in full-service restaurant firms

    Author(s)
    Oronsky, Carl R.
    Chathoth, Prakash K.
    Griffith University Author(s)
    Chathoth, Prakash
    Year published
    2007
    Metadata
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    Abstract
    The purpose of the paper is to explore and compare the current use of information technology-related advances in chain and independent full-service restaurants, the factors that motivate managers of these types of restaurants to decide whether or not to implement such technology, and how these managers perceive the impact of technology on the firm. A case study analysis involving four San Francisco Bay Area full-service restaurants was conducted to examine the framework of full-service restaurants to implement new technology. Propositions are developed that purport the information technology adoption and implementation ...
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    The purpose of the paper is to explore and compare the current use of information technology-related advances in chain and independent full-service restaurants, the factors that motivate managers of these types of restaurants to decide whether or not to implement such technology, and how these managers perceive the impact of technology on the firm. A case study analysis involving four San Francisco Bay Area full-service restaurants was conducted to examine the framework of full-service restaurants to implement new technology. Propositions are developed that purport the information technology adoption and implementation characteristics of full-service restaurant firms while elucidating the distinctiveness between chain and independent firms.
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    Journal Title
    Hospitality Management
    Volume
    26
    Issue
    4
    DOI
    https://doi.org/10.1016/j.ijhm.2006.04.001
    Subject
    Hospitality Management
    Commercial Services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/38877
    Collection
    • Journal articles

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