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  • Community Radio as Amplification of Rural Knowledge Sharing

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    Author(s)
    Backhaus, Bridget
    Griffith University Author(s)
    Backhaus, Bridget J.
    Year published
    2019
    Metadata
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    Abstract
    Community radio’s relationship with the farming communities has a long history in India. The earliest successful experiments in community broadcasting involved both farmers and agriculture. In terms of development communication, community radio in India represents a confluence of somewhat conflicting paradigms. While community radio is generally presented as a highly democratic, participatory medium, the way it is operationalized in India more closely aligns with the modernization/diffusion paradigm. In 1976, Joseph Ascroft observed the phenomenon of ‘interpersonal diffusion’ among farmers, whereby for each farmer trained ...
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    Community radio’s relationship with the farming communities has a long history in India. The earliest successful experiments in community broadcasting involved both farmers and agriculture. In terms of development communication, community radio in India represents a confluence of somewhat conflicting paradigms. While community radio is generally presented as a highly democratic, participatory medium, the way it is operationalized in India more closely aligns with the modernization/diffusion paradigm. In 1976, Joseph Ascroft observed the phenomenon of ‘interpersonal diffusion’ among farmers, whereby for each farmer trained in new techniques, three more would adopt the innovations. While this ‘interpersonal diffusion’ was by no means perfect, it was illustrative of the complex communication networks involved in the diffusion process. It also hints towards the ways in which community radio can act as a facilitator of these processes; as somewhat of an intersection between diffusion and participatory communication. Drawing on ethnographically inspired qualitative research conducted at a rural community radio station in South India, this article explores the role of community radio at the intersections of participatory development and diffusion. This article argues that community radio facilitates the sharing of technical information and innovations among farmers and contributes to amplifying existing knowledge communication systems. The implications of this article suggest that a focus on existing local knowledge communication and transfer systems could contribute to achieving broader development outcomes and further situating the role of community radio within development and social change initiatives.
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    Journal Title
    Asia Pacific Media Educator
    DOI
    https://doi.org/10.1177/1326365X19864476
    Subject
    Communication and media studies
    International and development communication
    Social change
    Social Sciences
    Communication
    Community radio
    development
    farmers
    Publication URI
    http://hdl.handle.net/10072/388924
    Collection
    • Journal articles

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