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dc.contributor.authorO'Keeffe, Mary
dc.contributor.authorMaher, Chris G
dc.contributor.authorStanton, Tasha R
dc.contributor.authorO'Connell, Neil E
dc.contributor.authorDeshpande, Sameer
dc.contributor.authorGross, Douglas P
dc.contributor.authorO'Sullivan, Kieran
dc.date.accessioned2019-11-07T02:58:30Z
dc.date.available2019-11-07T02:58:30Z
dc.date.issued2019
dc.identifier.issn0306-3674
dc.identifier.doi10.1136/bjsports-2018-099691
dc.identifier.urihttp://hdl.handle.net/10072/388954
dc.description.abstractBack pain is saddled by misconceptions that contribute to low-value care and poor outcomes. Many patients and clinicians mistakenly view the spine as fragile, believe that pain equates to damage and overemphasise the role and value of rest, imaging, medication and surgery.1 Guideline-based care will not be embraced if such misconceptions are not countered. Here, we provide four arguments for accessible, engaging and convincing education to the public and health professionals.
dc.languageEnglish
dc.publisherBMJ
dc.relation.ispartofpagefrom1261
dc.relation.ispartofpageto1262
dc.relation.ispartofissue20
dc.relation.ispartofjournalBritish Journal of Sports Medicine
dc.relation.ispartofvolume53
dc.subject.fieldofresearchMedical and Health Sciences
dc.subject.fieldofresearchEngineering
dc.subject.fieldofresearchEducation
dc.subject.fieldofresearchcode11
dc.subject.fieldofresearchcode09
dc.subject.fieldofresearchcode13
dc.subject.keywordsback pain
dc.subject.keywordscampaign
dc.subject.keywordspublic health
dc.titleMass media campaigns are needed to counter misconceptions about back pain and promote higher value care
dc.typeJournal article
dc.type.descriptionC3 - Articles (Letter/ Note)
dcterms.bibliographicCitationO'Keeffe, M; Maher, CG; Stanton, TR; O'Connell, NE; Deshpande, S; Gross, DP; O'Sullivan, K, Mass media campaigns are needed to counter misconceptions about back pain and promote higher value care, British Journal of Sports Medicine, 2018, 53 (20), pp. 1261-1262
dcterms.dateAccepted2018-10-16
dc.date.updated2019-11-04T05:52:07Z
gro.hasfulltextNo Full Text
gro.griffith.authorDeshpande, Sameer


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