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  • Does Corporate Growth Really Matter in the Restaurant Industry?

    Author(s)
    K. Chathoth, Prakash
    D. Olsen, Michael
    Griffith University Author(s)
    Chathoth, Prakash
    Year published
    2007
    Metadata
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    Abstract
    In this study, the authors hypothesize that growth strategies are not necessarily always performance-enhancing strategies that are sustainable. This is contrary to what industry managers tend to believe to be the outcome of growth strategies. Based on past research, a second hypothesis is developed that corporate liquidity impacts performance in a more positive way than growth strategies, and therefore, should be considered in the decision-making framework of firms before they launch into new products and/or markets. The interrelationship between corporate growth and liquidity is also tested, which further highlights the ...
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    In this study, the authors hypothesize that growth strategies are not necessarily always performance-enhancing strategies that are sustainable. This is contrary to what industry managers tend to believe to be the outcome of growth strategies. Based on past research, a second hypothesis is developed that corporate liquidity impacts performance in a more positive way than growth strategies, and therefore, should be considered in the decision-making framework of firms before they launch into new products and/or markets. The interrelationship between corporate growth and liquidity is also tested, which further highlights the importance of pursuing corporate liquidity.
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    Journal Title
    Hospitality Management
    Volume
    26
    Issue
    1
    DOI
    https://doi.org/10.1016/j.ijhm.2005.09.004
    Subject
    Hospitality Management
    Commercial Services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/38896
    Collection
    • Journal articles

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