Show simple item record

dc.contributor.advisorFilo, Kevin R
dc.contributor.authorHayes, Michelle
dc.date.accessioned2019-12-11T03:56:34Z
dc.date.available2019-12-11T03:56:34Z
dc.date.issued2019-11-12
dc.identifier.doi10.25904/1912/3836
dc.identifier.urihttp://hdl.handle.net/10072/389666
dc.description.abstractSocial media platforms have proliferated the sport industry. Social media is constantly evolving, with platforms being adopted by many sport stakeholders including sport governing bodies, leagues, teams, sporting events, fans, coaches, managers, and athletes. For athletes, social media have provided new avenues to share personal and professional news, manage their personal image and brand, and develop deeper interactions with fans. However, since the rise of social media, sport stakeholders have debated the extent of athlete social media use at major sport events. The purpose of this research was threefold: (1) to investigate why athletes use social media, the gratifications they receive, and the challenges they experience during a major sport event, (2) explore the elements of social media athletes perceive to be distracting, the practices they undertake to address distractions, and the support they receive from sport organisations, and (3) to examine how national sport organisations manage athlete social media use and their perceptions of social media as a distraction. To better understand athlete social media use during major sport events, three studies were conducted sequentially. Each study gathered qualitative data, allowing the researcher to delve deeper into the perceptions of athletes and sport administrators.
dc.languageEnglish
dc.language.isoen
dc.publisherGriffith University
dc.publisher.placeBrisbane
dc.rights.copyrightThe author owns the copyright in this thesis, unless stated otherwise.
dc.subject.keywordsSocial media
dc.subject.keywordsAthletes
dc.subject.keywordsGratification
dc.subject.keywordsDistraction
dc.titleSocial Media Usage Among Elite Athletes: An exploration of athlete usage during major events
dc.typeGriffith thesis
gro.facultyGriffith Business School
gro.rights.copyrightThe author owns the copyright in this thesis, unless stated otherwise.
gro.hasfulltextFull Text
dc.contributor.otheradvisorRiot, Caroline J
dc.contributor.otheradvisorGeurin, Andrea
gro.identifier.gurtID000000022647
gro.thesis.degreelevelThesis (PhD Doctorate)
gro.thesis.degreeprogramDoctor of Philosophy (PhD)
gro.departmentDept Tourism, Sport & Hot Mgmt
gro.griffith.authorHayes, Michelle


Files in this item

This item appears in the following Collection(s)

Show simple item record