“I’m mindfully green”: examining the determinants of guest pro-environmental behaviors (PEB) in hotels

Abstract

The paper examines the antecedents of Australian hotel consumer pro-environmental behaviors (PEB). The research investigates three forms of hotel guests’ actual (self-reported) PEB: water-saving, energy-saving, and recycling behaviors. This study employs a hotel-customer survey in Australia (n = 339). A focus on green mindfulness is an innovative feature of the study. Interestingly, the results show green mindfulness to be the dominant predictor of hotel guests’ PEB, followed by the individual’s green habits at home. The findings address current environmental issues in the hotel industry and extend the literature of tourist sustainability on the actual PEB in a hotel context. Practically, this research contributes insights for hoteliers to understand guests’ PEB so that they can improve their green programs. 本文考察了澳大利亚酒店消费者环保行为（PEB）的前身. 该研究调查了酒店客人实际（自报）PEB的三种形式：节水、节能和循环利用行为. 本研究采用澳大利亚酒店-客户调查 （n = 339）. 关注绿色专注是这项研究的一个创新特征. 有趣的是，结果显示，绿色意识是酒店客人PEB的主要预测者，其次是个人在家里的绿色习惯. 研究结果解决了酒店业当前的环境问题，并扩展了旅游可持续性文献在酒店背景下的实际PEB. 实际上，这项研究为酒店员工了解客人的PEB提供了见解，从而可以改善他们的绿色计划.