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  • La imagen política en la Argentina poskirchnerista:las formas persuasivas y los estereotipos visuales para la acción política

    Author(s)
    Hortiguera, Hugo
    Favoretto, Mara
    Griffith University Author(s)
    Hortiguera, Hugo H.
    Year published
    2019
    Metadata
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    Abstract
    This article analyzes the persuasive image in the populist discourse of Cristina Fernández de Kirchner's parliamentary campaign of October 2017. We will discuss how many of the visual productions of Argentine politics do not express or present any initiative that helps improve life of citizenship, but instead they create a visual narrative whose only foundation is to show recognizable human behaviors to their audience and to produce empathy and identification. This implies the simplification of the images in repeatable symbols to originate moving clichés that produce a pathos that sometimes borders on quasi-religious feelings ...
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    This article analyzes the persuasive image in the populist discourse of Cristina Fernández de Kirchner's parliamentary campaign of October 2017. We will discuss how many of the visual productions of Argentine politics do not express or present any initiative that helps improve life of citizenship, but instead they create a visual narrative whose only foundation is to show recognizable human behaviors to their audience and to produce empathy and identification. This implies the simplification of the images in repeatable symbols to originate moving clichés that produce a pathos that sometimes borders on quasi-religious feelings and exalts nationalist values.
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    Journal Title
    Estudios de Lingüística del Espanol
    Volume
    40
    Publisher URI
    https://infoling.org/elies/
    Subject
    Political science
    Communication and media studies
    Cultural studies
    Language studies
    Linguistics
    Other language, communication and culture
    Publication URI
    http://hdl.handle.net/10072/390990
    Collection
    • Journal articles

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