La imagen política en la Argentina poskirchnerista:las formas persuasivas y los estereotipos visuales para la acción política
Author(s)
Hortiguera, Hugo
Favoretto, Mara
Griffith University Author(s)
Year published
2019
Metadata
Show full item recordAbstract
This article analyzes the persuasive image in the populist discourse of Cristina Fernández de Kirchner's parliamentary campaign of October 2017. We will discuss how many of the visual productions of Argentine politics do not express or present any initiative that helps improve life of citizenship, but instead they create a visual narrative whose only foundation is to show recognizable human behaviors to their audience and to produce empathy and identification. This implies the simplification of the images in repeatable symbols to originate moving clichés that produce a pathos that sometimes borders on quasi-religious feelings ...
View more >This article analyzes the persuasive image in the populist discourse of Cristina Fernández de Kirchner's parliamentary campaign of October 2017. We will discuss how many of the visual productions of Argentine politics do not express or present any initiative that helps improve life of citizenship, but instead they create a visual narrative whose only foundation is to show recognizable human behaviors to their audience and to produce empathy and identification. This implies the simplification of the images in repeatable symbols to originate moving clichés that produce a pathos that sometimes borders on quasi-religious feelings and exalts nationalist values.
View less >
View more >This article analyzes the persuasive image in the populist discourse of Cristina Fernández de Kirchner's parliamentary campaign of October 2017. We will discuss how many of the visual productions of Argentine politics do not express or present any initiative that helps improve life of citizenship, but instead they create a visual narrative whose only foundation is to show recognizable human behaviors to their audience and to produce empathy and identification. This implies the simplification of the images in repeatable symbols to originate moving clichés that produce a pathos that sometimes borders on quasi-religious feelings and exalts nationalist values.
View less >
Journal Title
Estudios de Lingüística del Espanol
Volume
40
Publisher URI
Subject
Political science
Communication and media studies
Cultural studies
Language studies
Linguistics
Other language, communication and culture