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dc.contributor.authorVerbeke, Alain
dc.contributor.authorRoberts, Robin E
dc.contributor.authorDelaney, Deborah
dc.contributor.authorZámborský, Peter
dc.contributor.authorEnderwick, Peter
dc.contributor.authorNagar, Swati
dc.date.accessioned2020-11-29T22:09:51Z
dc.date.available2020-11-29T22:09:51Z
dc.date.issued2019
dc.identifier.isbn9781108620680
dc.identifier.doi10.1017/9781316999615
dc.identifier.urihttp://hdl.handle.net/10072/391990
dc.description.abstractThe increasing dominance of the Asia–Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia–Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts. Written by authors with industry experience and academic expertise, Contemporary International Business in the Asia–Pacific Region is an essential resource for students of business and management.
dc.publisherCambridge University Press
dc.subject.fieldofresearchCommerce, Management, Tourism and Services
dc.subject.fieldofresearchcode15
dc.subject.keywordsBusiness & Economics
dc.titleContemporary International Business in the Asia-Pacific Region
dc.typeBook
dc.type.descriptionA2 - Books (Other)
dcterms.bibliographicCitationVerbeke, A; Roberts, RE; Delaney, D; Zámborský, P; Nagar, S; Enderwick, P, Contemporary International Business in the Asia-Pacific Region, 2019
dc.date.updated2020-02-27T07:33:49Z
dc.description.versionAccepted Manuscript (AM)
gro.description.notepublicThe attached file is for chapter eight of this publication.
gro.rights.copyright© 2019 Cambridge University Press. This material has been published in Contemporary International Business in the Asia-Pacific Region by/edited by Verbeke, et al., 10.1017/9781316999615. This version is free to view and download for private research and study only. Not for re-distribution or re-use.
gro.hasfulltextFull Text
gro.griffith.authorRoberts, Robin
gro.griffith.authorDelaney, Deborah A.


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