| dc.contributor.author | Jones, Richard | en_US |
| dc.date.accessioned | 2017-05-03T15:42:50Z | |
| dc.date.available | 2017-05-03T15:42:50Z | |
| dc.date.issued | 2005 | en_US |
| dc.date.modified | 2011-06-29T08:09:38Z | |
| dc.identifier.issn | 1350231X | en_US |
| dc.identifier.doi | 10.1057/palgrave.bm.2540243 | en_AU |
| dc.identifier.uri | http://hdl.handle.net/10072/39292 | |
| dc.description.abstract | This paper reflects the current interest in brand research into non-consumer relations and their role in brand value creation. It presents a model of stakeholder equities as a tool for brand managers to assess the value of multiple stakeholders in relation to the brand. A stakeholder-brand value model is then developed to strengthen understanding of the sources of brand value. It is argued that brand value is co-created through interaction with multiple strategic stakeholders. Considerations for brand managers and suggestions for future research are presented. | en_US |
| dc.description.peerreviewed | Yes | en_US |
| dc.description.publicationstatus | Yes | en_AU |
| dc.language | English | en_US |
| dc.language.iso | en_AU | |
| dc.publisher | Palgrave Macmillan | en_US |
| dc.publisher.place | United Kingdom | en_US |
| dc.relation.ispartofstudentpublication | N | en_AU |
| dc.relation.ispartofpagefrom | 10 | en_US |
| dc.relation.ispartofpageto | 32 | en_US |
| dc.relation.ispartofissue | 1 | en_US |
| dc.relation.ispartofjournal | Journal of Brand Management | en_US |
| dc.relation.ispartofvolume | 13 | en_US |
| dc.rights.retention | Y | en_AU |
| dc.subject.fieldofresearch | Marketing Communications | en_US |
| dc.subject.fieldofresearchcode | 150502 | en_US |
| dc.title | Finding Sources of Brand Value: Developing a stakeholder model of brand equity | en_US |
| dc.type | Journal article | en_US |
| dc.type.description | C1 - Peer Reviewed (HERDC) | en_US |
| dc.type.code | C - Journal Articles | en_US |
| gro.date.issued | 2005 | |
| gro.hasfulltext | No Full Text | |
