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dc.contributor.authorJones, Richarden_US
dc.date.accessioned2017-05-03T15:42:50Z
dc.date.available2017-05-03T15:42:50Z
dc.date.issued2005en_US
dc.date.modified2011-06-29T08:09:38Z
dc.identifier.issn1350231Xen_US
dc.identifier.doi10.1057/palgrave.bm.2540243en_AU
dc.identifier.urihttp://hdl.handle.net/10072/39292
dc.description.abstractThis paper reflects the current interest in brand research into non-consumer relations and their role in brand value creation. It presents a model of stakeholder equities as a tool for brand managers to assess the value of multiple stakeholders in relation to the brand. A stakeholder-brand value model is then developed to strengthen understanding of the sources of brand value. It is argued that brand value is co-created through interaction with multiple strategic stakeholders. Considerations for brand managers and suggestions for future research are presented.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherPalgrave Macmillanen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom10en_US
dc.relation.ispartofpageto32en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalJournal of Brand Managementen_US
dc.relation.ispartofvolume13en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchMarketing Communicationsen_US
dc.subject.fieldofresearchcode150502en_US
dc.titleFinding Sources of Brand Value: Developing a stakeholder model of brand equityen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2005
gro.hasfulltextNo Full Text


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