dc.contributor.author | Jones, Richard | |
dc.date.accessioned | 2017-05-03T15:42:50Z | |
dc.date.available | 2017-05-03T15:42:50Z | |
dc.date.issued | 2005 | |
dc.date.modified | 2011-06-29T08:09:38Z | |
dc.identifier.issn | 1350231X | |
dc.identifier.doi | 10.1057/palgrave.bm.2540243 | |
dc.identifier.uri | http://hdl.handle.net/10072/39292 | |
dc.description.abstract | This paper reflects the current interest in brand research into non-consumer relations and their role in brand value creation. It presents a model of stakeholder equities as a tool for brand managers to assess the value of multiple stakeholders in relation to the brand. A stakeholder-brand value model is then developed to strengthen understanding of the sources of brand value. It is argued that brand value is co-created through interaction with multiple strategic stakeholders. Considerations for brand managers and suggestions for future research are presented. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Palgrave Macmillan | |
dc.publisher.place | United Kingdom | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 10 | |
dc.relation.ispartofpageto | 32 | |
dc.relation.ispartofissue | 1 | |
dc.relation.ispartofjournal | Journal of Brand Management | |
dc.relation.ispartofvolume | 13 | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Marketing Communications | |
dc.subject.fieldofresearch | Business and Management | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearchcode | 150502 | |
dc.subject.fieldofresearchcode | 1503 | |
dc.subject.fieldofresearchcode | 1505 | |
dc.title | Finding Sources of Brand Value: Developing a stakeholder model of brand equity | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.date.issued | 2005 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Gyrd-Jones, Richard | |