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dc.contributor.authorJones, Richard
dc.date.accessioned2017-05-03T15:42:50Z
dc.date.available2017-05-03T15:42:50Z
dc.date.issued2005
dc.date.modified2011-06-29T08:09:38Z
dc.identifier.issn1350231X
dc.identifier.doi10.1057/palgrave.bm.2540243
dc.identifier.urihttp://hdl.handle.net/10072/39292
dc.description.abstractThis paper reflects the current interest in brand research into non-consumer relations and their role in brand value creation. It presents a model of stakeholder equities as a tool for brand managers to assess the value of multiple stakeholders in relation to the brand. A stakeholder-brand value model is then developed to strengthen understanding of the sources of brand value. It is argued that brand value is co-created through interaction with multiple strategic stakeholders. Considerations for brand managers and suggestions for future research are presented.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherPalgrave Macmillan
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom10
dc.relation.ispartofpageto32
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Brand Management
dc.relation.ispartofvolume13
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Communications
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150502
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1505
dc.titleFinding Sources of Brand Value: Developing a stakeholder model of brand equity
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2005
gro.hasfulltextNo Full Text
gro.griffith.authorGyrd-Jones, Richard


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