Show simple item record

dc.contributor.authorMa, Emilyen_US
dc.contributor.authorQu, Hailinen_US
dc.contributor.authorNjite, Daviden_US
dc.contributor.authorChen, Suen_US
dc.date.accessioned2017-05-03T15:48:26Z
dc.date.available2017-05-03T15:48:26Z
dc.date.issued2011en_US
dc.date.modified2013-05-29T03:25:55Z
dc.identifier.issn1528008Xen_US
dc.identifier.doi10.1080/1528008X.2011.541818en_US
dc.identifier.urihttp://hdl.handle.net/10072/39297
dc.description.abstractChinese food is one of the three most popular ethnic foods in the United States (U.S.). However, relative little research attention has been paid to this segment, especially in the areas of service quality and customer satisfaction. This study is conducted in a Chinese restaurant located in the midwestern U.S. The purpose of this study is threefold: to identify the determinant factors of customers' satisfaction, to determine the relationship between customers' satisfaction and revisit intention, and to examine the moderating effect of culture on these relationships. The study revealed that three aspects of Chinese restaurant service performance determine customers' overall satisfaction, and customers' overall satisfaction is a significant mediator of customers' revisit intention. Finally, culture moderated the relationship between employees' service performance and customers' overall satisfaction.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent213467 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom121en_US
dc.relation.ispartofpageto139en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalJournal of Quality Assurance in Hospitality & Tourismen_US
dc.relation.ispartofvolume12en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchOperations Researchen_US
dc.subject.fieldofresearchTheoretical and Applied Mechanicsen_US
dc.subject.fieldofresearchcode010206en_US
dc.subject.fieldofresearchcode010207en_US
dc.titleWestern and Asian Customers' Perceptions Towards Chinese Restaurants in the United Statesen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightCopyright 2011 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.en_US
gro.date.issued2011
gro.hasfulltextFull Text


Files in this item

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record