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dc.contributor.authorAlsalem, Amani
dc.contributor.authorThaichon, Paramaporn
dc.contributor.authorWeaven, Scott
dc.contributor.authorBu, Yi
dc.date.accessioned2020-04-19T23:56:22Z
dc.date.available2020-04-19T23:56:22Z
dc.date.issued2019
dc.identifier.urihttp://hdl.handle.net/10072/393217
dc.description.abstractOrgan and tissue transplantation have become one of the most effective lifesaving procedures for people with end-stage organ failure. Hence, considering the quality of life benefits gained from transplantation and encouraging people to become organ donors is a critical focus for health and social initiatives. This research examines the positive beliefs about organ donation, including perceived benefit, and altruism and solidarity in influencing donation intentions. An understanding of what motivates individuals to donate and comprehending how their decisions are construed is critical to design effective social marketing interventions that can increase the number of actual organ donors. The data were collected from a convenience sample of 1022 via an online questionnaire. Structural Equation Modelling and bias correct bootstrapping techniques were used to test the hypothesised relationships. The findings of this study make a significant contribution to the existing understanding and knowledge of organ donation and its role in influencing pro-social behaviour.
dc.description.peerreviewedYes
dc.publisherAustralian and New Zealand Marketing Academy Conference (ANZMAC)
dc.publisher.urihttps://confer.nz/anzmac2019/
dc.relation.ispartofconferencenameAustralian and New Zealand Marketing Academy Conference (ANZMAC 2019)
dc.relation.ispartofconferencetitleAustralian and New Zealand Marketing Academy Conference (ANZMAC 2019)
dc.relation.ispartofdatefrom2019-12-02
dc.relation.ispartofdateto2019-12-04
dc.relation.ispartoflocationWellington, New Zealand
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3506
dc.titleGiving the Gift of Life through Organ Donation
dc.typeConference output
dc.type.descriptionE1 - Conferences
dcterms.bibliographicCitationAlsalem, A; Thaichon, P; Weaven, S; Bu, Y, Giving the Gift of Life through Organ Donation, Australian and New Zealand Marketing Academy Conference (ANZMAC 2019), 2019
dc.date.updated2020-04-19T23:54:22Z
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© The Author(s) 2019. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.hasfulltextFull Text
gro.griffith.authorWeaven, Scott K.


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    Contains papers delivered by Griffith authors at national and international conferences.

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