dc.contributor.author | Alsalem, Amani | |
dc.contributor.author | Thaichon, Paramaporn | |
dc.contributor.author | Weaven, Scott | |
dc.contributor.author | Bu, Yi | |
dc.date.accessioned | 2020-04-19T23:56:22Z | |
dc.date.available | 2020-04-19T23:56:22Z | |
dc.date.issued | 2019 | |
dc.identifier.uri | http://hdl.handle.net/10072/393217 | |
dc.description.abstract | Organ and tissue transplantation have become one of the most effective lifesaving procedures for people with end-stage organ failure. Hence, considering the quality of life benefits gained from transplantation and encouraging people to become organ donors is a critical focus for health and social initiatives. This research examines the positive beliefs about organ donation, including perceived benefit, and altruism and solidarity in influencing donation intentions. An understanding of what motivates individuals to donate and comprehending how their decisions are construed is critical to design effective social marketing interventions that can increase the number of actual organ donors. The data were collected from a convenience sample of 1022 via an online questionnaire. Structural Equation Modelling and bias correct bootstrapping techniques were used to test the hypothesised relationships. The findings of this study make a significant contribution to the existing understanding and knowledge of organ donation and its role in influencing pro-social behaviour. | |
dc.description.peerreviewed | Yes | |
dc.publisher | Australian and New Zealand Marketing Academy Conference (ANZMAC) | |
dc.publisher.uri | https://confer.nz/anzmac2019/ | |
dc.relation.ispartofconferencename | Australian and New Zealand Marketing Academy Conference (ANZMAC 2019) | |
dc.relation.ispartofconferencetitle | Australian and New Zealand Marketing Academy Conference (ANZMAC 2019) | |
dc.relation.ispartofdatefrom | 2019-12-02 | |
dc.relation.ispartofdateto | 2019-12-04 | |
dc.relation.ispartoflocation | Wellington, New Zealand | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearchcode | 3506 | |
dc.title | Giving the Gift of Life through Organ Donation | |
dc.type | Conference output | |
dc.type.description | E1 - Conferences | |
dcterms.bibliographicCitation | Alsalem, A; Thaichon, P; Weaven, S; Bu, Y, Giving the Gift of Life through Organ Donation, Australian and New Zealand Marketing Academy Conference (ANZMAC 2019), 2019 | |
dc.date.updated | 2020-04-19T23:54:22Z | |
dc.description.version | Version of Record (VoR) | |
gro.rights.copyright | © The Author(s) 2019. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s). | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Weaven, Scott K. | |